As I sit here reading a Macworld article about Apple and their rethinking of the DVD as the primary distribution medium for consumers, a small section of the article brushed over the HD-DVD vs. Blu-Ray format war, and it got me wondering…is Apple really behind Blu-Ray or not?
Here’s why I ask…
Apple is a part of the Blu-Ray Organization. Apple joined with the Blu-Ray group in 2005, with Steve Jobs saying: “Apple is pleased to join the Blu-ray Disc Association board as part of our efforts to drive consumer adoption of HD…Consumers are already creating stunning HD content with Apple’s leading video editing applications like iMovie HD and are anxiously awaiting a way to burn their own high def DVDs.”
Now, here it is the latter part of 2007, and this year’s versions of all of Apple’s video editing and DVD authoring software has been released. Is Blu-Ray support anywhere to be found in these programs?
But HD-DVD is.
A fact Rob Schoeben, Apple’s vice president of applications product marketing, pointed out in the article. When asked about Blu-Ray support he declined to comment on features in future product releases, but did mention that DVD Studio Pro does have support for the HD-DVD format.
So, at this point, I would have to say that IF Apple has chosen a side in the HD Format wars, it would have to be HD-DVD. That’s the only one they support with software, and they have shown support for neither format as far as installed drives in Macs are concerned.
With HD-DVD gaining traction with exclusive content deals including some of my favorite franchises like Transformers and Star Trek, and Wal-Mart having sub $200 HD-DVD players in time for Christmas, I think it’s a safe bet that HD-DVD is on the upswing – in fact, if I had to support one format right now – it would be HD-DVD.
It seems like Apple is too. What do you think? Does it even really matter?