The Apple Fall Event – Wrap Up

Excited about the big event? Of course you are. Well here’s the wrap up on today’s big events. Snarky commentary to follow shortly.


  • 120 Million iPads, iPhones and iPod Touch devices shipped.
  • 230,000 iOS activations per day, not including upgrades
  • 6.5 billion downloads from app store, 200 apps every second
  • iOS 4.1 introduced
  • Bugs fixed: Proximity sensor, Bluetooth, and iPhone 3G performance issues
  • HDR Photos standard in 4.1 (3 exposures combined to create one image)
  • HD video upload via WiFi
  • TV Show rentals
  • Game Center goes live
  • GC is about Multi-Player games, including auto matching
  • Epic introduces Project Sword, an unreal looking RPG, powered by Unreal Technology, natch.
  • Available Next Week, free download

iOS4.2 Preview

  • Everything goes to iPad
  • Wireless printing for iPad
  • AirPlay introduced
  • AirTunes if now AirPlay
  • Streaming audio, video & photos over Wi-Fi
  • Comes out in November. Free for iPad, iPhone and iPod Touch


  • 275 million iPods sold
  • Every iPod redesigned
  • New Shuffle, Nano and iPod Touch available next week. Preorder today

iPod Shuffle

  • Smaller than second gen
  • Buttons and voiceover playlists, combining second and third gen
  • Added Genius mixes
  • 15 hours of music
  • 5 colors: Blue, pink, silver, green, yellow
  • $49 for 2GB

iPod Nano

  • Touchscreen
  • Multi-Touch features
  • Square, just like the case previews
  • Clip on the back, just like the Shuffle
  • 46% smaller – 42% lighter
  • Volume buttons
  • Nike+, Pedometer
  • VoiceOver
  • 24 hours of playback
  • Built-in FM radio
  • Screen can be rotated for orientation
  • Same four colors as shuffle, plus graphite and a Product(RED)
  • $149 8GB
  • $179 16GB

iPod Touch

  • Most popular iPod
  • #1 portable game player – outsells Nintendo and Sony combined
  • Thinner than previous version – looks nothing like iPhone 4, more like 3GS
  • Retina display from iPhone 4
  • A4 processor from iPhone 4
  • 3 axis Gyro
  • iOS 4.1
  • FaceTime with front camera, can be between iPhones and iPod Touch
  • Rear camera, HD video recording
  • 40 hours of music playback
  • $229 8GB
  • $299 32GB
  • $399 64GB

iTunes 10

  • 11.7 Billion songs downloaded
  • 450 million TV episodes
  • 100 million movies
  • 35 million books
  • 160 million accounts
  • New logo – no more CD
  • New hybrid view for album titles
  • Ping introduced – Social network for music built into iTunes 10
  • Follow people and artists
  • Custom top 10 for people you follow
  • Follow or be followed. Privacy built in
  • Circle of friends can be created
  • Available Today


  • 1/4 of size of original
  • Black in color
  • Power, HDMI, USB, Ethernet on back
  • Wi-Fi built in
  • Comes with standard Apple Remote
  • All HD when available
  • All rentals, no purchases
  • No storage problem
  • Stream content from computer
  • $4.99 first run HD movie rentals, cheaper as time goes on
  • $.99 HD TV show rentals, commercial free (ABC and FOX onboard)
  • Stream Netflix from AppleTV
  • YouTube, Flickr and Mobile Me included
  • Rotten Tomatoes meter on UI as well
  • $99, released within 4 weeks

Airplay in depth

  • Streaming content from any iOS device to another
  • AppleTV to iPad used as example

So there you have it, the event in summary. Commentary to follow soon.

Kevin Whipps

Kevin Whipps is a copy editor, writer, photographer and custom car builder based in the Phoenix, Ariz. area. For the past 10 years he's been building his portfolio, mostly in the automotive publishing industry. When he's not wrenching on cars, most of his time is spent discovering new gadgets and toys, and of course, using everything Apple. Whipps is also married, and has a baby boy, Kevin Whipps Jr., coming on February 7, 2010.


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