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The Apple Fall Event – Wrap Up

Table of Contents

Excited about the big event? Of course you are. Well here’s the wrap up on today’s big events. Snarky commentary to follow shortly.


  • 120 Million iPads, iPhones and iPod Touch devices shipped.
  • 230,000 iOS activations per day, not including upgrades
  • 6.5 billion downloads from app store, 200 apps every second
  • iOS 4.1 introduced
  • Bugs fixed: Proximity sensor, Bluetooth, and iPhone 3G performance issues
  • HDR Photos standard in 4.1 (3 exposures combined to create one image)
  • HD video upload via WiFi
  • TV Show rentals
  • Game Center goes live
  • GC is about Multi-Player games, including auto matching
  • Epic introduces Project Sword, an unreal looking RPG, powered by Unreal Technology, natch.
  • Available Next Week, free download

iOS4.2 Preview

  • Everything goes to iPad
  • Wireless printing for iPad
  • AirPlay introduced
  • AirTunes if now AirPlay
  • Streaming audio, video & photos over Wi-Fi
  • Comes out in November. Free for iPad, iPhone and iPod Touch


  • 275 million iPods sold
  • Every iPod redesigned
  • New Shuffle, Nano and iPod Touch available next week. Preorder today

iPod Shuffle

  • Smaller than second gen
  • Buttons and voiceover playlists, combining second and third gen
  • Added Genius mixes
  • 15 hours of music
  • 5 colors: Blue, pink, silver, green, yellow
  • $49 for 2GB

iPod Nano

  • Touchscreen
  • Multi-Touch features
  • Square, just like the case previews
  • Clip on the back, just like the Shuffle
  • 46% smaller – 42% lighter
  • Volume buttons
  • Nike+, Pedometer
  • VoiceOver
  • 24 hours of playback
  • Built-in FM radio
  • Screen can be rotated for orientation
  • Same four colors as shuffle, plus graphite and a Product(RED)
  • $149 8GB
  • $179 16GB

iPod Touch

  • Most popular iPod
  • #1 portable game player – outsells Nintendo and Sony combined
  • Thinner than previous version – looks nothing like iPhone 4, more like 3GS
  • Retina display from iPhone 4
  • A4 processor from iPhone 4
  • 3 axis Gyro
  • iOS 4.1
  • FaceTime with front camera, can be between iPhones and iPod Touch
  • Rear camera, HD video recording
  • 40 hours of music playback
  • $229 8GB
  • $299 32GB
  • $399 64GB

iTunes 10

  • 11.7 Billion songs downloaded
  • 450 million TV episodes
  • 100 million movies
  • 35 million books
  • 160 million accounts
  • New logo – no more CD
  • New hybrid view for album titles
  • Ping introduced – Social network for music built into iTunes 10
  • Follow people and artists
  • Custom top 10 for people you follow
  • Follow or be followed. Privacy built in
  • Circle of friends can be created
  • Available Today


  • 1/4 of size of original
  • Black in color
  • Power, HDMI, USB, Ethernet on back
  • Wi-Fi built in
  • Comes with standard Apple Remote
  • All HD when available
  • All rentals, no purchases
  • No storage problem
  • Stream content from computer
  • $4.99 first run HD movie rentals, cheaper as time goes on
  • $.99 HD TV show rentals, commercial free (ABC and FOX onboard)
  • Stream Netflix from AppleTV
  • YouTube, Flickr and Mobile Me included
  • Rotten Tomatoes meter on UI as well
  • $99, released within 4 weeks

Airplay in depth

  • Streaming content from any iOS device to another
  • AppleTV to iPad used as example

So there you have it, the event in summary. Commentary to follow soon.

Kossi Adzo

Kossi Adzo

Kossi Adzo is a technology enthusiast and digital strategist with a fervent passion for Apple products and the innovative technologies that orbit them. With a background in computer science and a decade of experience in app development and digital marketing, Kossi brings a wealth of knowledge and a unique perspective to the Apple Gazette team.

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