Actually, even if you’re not particularly into the Pixies, the new Apple iPhone 5s ad is pretty cool. Called “Powerful”, the ad does pack a punch, not only because of the music, but also the visuals.
I like how the ad showcases the band members making use of their iPhones for various tasks – as musicians. It doesn’t stop there, though, as other “gigantic” and “powerful” activities are showcased. Take a look.
The best part?
The last line: “You’re more powerful than you think.”
Yeah, I am a sucker for what Apple copywriters come up with.
What do you think of this new Apple iPhone 5s ad
For Pixies fans – or at least those who have listened to their music – the song will ring a bell as it is the band’s “Gigantic”. Here it is if you need a listen.
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