Analyst Says Apple Could Be Obsolete in Three Years

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WTF? Yup. That’s exactly how the BGR reacted as well, calling this prediction “WTF of the week”.

I suppose we should establish what obsolete really means – just covering our bases, you know. Merriam-Webster says:

a : no longer in use or no longer useful
b : of a kind or style no longer current : old-fashioned

Well I suppose that we can say that some Apple products are already obsolete even now, but what is this analyst talking about?

The analyst, Pedro de Noronha, managing partner at hedge fund Noster Capital, was featured in a CNBC segment where he said that Apple could be obsolete in three years because of “increasing competition and “make-believe” valuations in the technology sector”. He continues to explain, “I need to know where a company is going to be in 5-to-10 years. I mean look at Apple, a company we all admire…I don’t know where they are going to be in three years. It’s a very competitive landscape. They might become obsolete in two-to-three years, as we’ve seen with dozens of technology companies.”


You can watch and listen yourself.

Sure, we’ve seen tech companies collapse and become irrelevant, but Apple fanboyism aside, this reeks of doomsday preaching to me.

What do you think of Noronha’s opinion? Is it truly possible that, in three years, Apple could become obsolete?

Here are a couple of things that Noronha may or may not have heard about:

Why Apple’s Partnership with IBM is a Big Deal

iOS Is the King of US Web Traffic

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Kokou Adzo

Kokou Adzo is a stalwart in the tech journalism community, has been chronicling the ever-evolving world of Apple products and innovations for over a decade. As a Senior Author at Apple Gazette, Kokou combines a deep passion for technology with an innate ability to translate complex tech jargon into relatable insights for everyday users.

6 thoughts on “Analyst Says Apple Could Be Obsolete in Three Years

    1. Any company could implode in three years. Apple have surely learnt that lesson already.
      This guy cannot make such far reaching statements without knowing the Apple three year plan.
      Get real. Stop trying to make a name for yourself.

  1. He’s a bit silly, isn’t he ? Apple has a 15 year track record of success and innovation. Why would they suddenly stop being innovative? Not likely. Even this week the stock went up ~ and people who like cool stuff- not “fanboyz” – are excited new products are coming in the autumn.

  2. Another know-it all done-nothing shooting his mouth of to attract attention. I don’t know why unsubstantiated ordure like this gets to see the light of day.

    Here’s my prediction: this guy will be obsolete decades before Apple has it’s first hiccup.

  3. I have a good friend who manages the investments of a very large pension fund, and he refuses to invest in tech. His rational is much the same, that all tech companies must completely reinvent themselves every two years or so, so they’re a poor long-term hold. Yes, there’s a lot of hyperbole in the prediction but there’s truth at its core. I’ve been waiting, and waiting, and waiting for the big iPhone. I really dislike the look of the new iOS. You only get to do that so many times, and if Elon Musk comes along with something better…
    Excuse me, I have to check my “PalmPilot” shares and see how they’re doing.

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