Myths and Facts About Kombucha: How Investor Nykyta Izmaylov and the SPRAGA Brand Are Changing Perceptions of a Traditional Fermented Drink
Sugary sodas and pasteurized boxed juices are quietly becoming a thing of the past. A wave of biofermentation has swept across Europe. Millennials and Gen Z no longer want to drink sugar-laden chemistry — they want a natural composition and real health benefits. As investor and SPRAGA kombucha brand founder Nykyta Izmaylov notes, it is…