Ars Technica reports that we should be hearing some big news about iTunes Plus today. We haven’t heard much about them since EMI’s last report that they were “selling well”, but the rumor is that today Apple will not only expand the iTunes Plus program to include several indy labels, but they will also drop the price of the iTunes Plus music to $.99.
One can’t help but think this is in response to the Amazon MP3 store that was recently launched. Keep in mind that, as I type this, all of this is still a rumor, but we’ll know more by the end of the day.