Data Collection for Growth Hacking

Often seen as a fancy synonym for digital marketing, growth hacking encapsulates the processes that ensure the rapid growth of companies. With every step oriented towards improvement and expansion, the end goal is to turn the business into the most attractive, best-advertised provider of goods and services in the targeted market. With the implementation of…

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Software Spotlight: Nocturne

Nocturne is a new free application from the creator of Quicksilver. It’s a very simple application for switching your computer to “night vision” mode. Of course, you can already do something similar to this on your Mac just by hitting “ctrl-opt-cmd-8” (Go ahead, try it…it’s fun.) But Nocturne offers some subtle improvements that make this…

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Wal-Mart exec, Kevin Swint, headed for Apple

One of the primary executives responsible for Wal-Mart’s recent, unsuccessful, push into the world of digital downloads has left the mega-retailer to help Apple grow its iTunes business internationally. Kevin Swint, former divisional manager for digital media at Wal-Mart stores, joins Apple this week in the role of general manager of international video for iTunes….

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Using Apple Diagnostics to Troubleshoot Your Mac

Computers tend to fail in predictable ways. Especially when it comes to hardware, certain types of failure can cause programmatically-detectable signals that reveal the cause of the problem. Diagnostic programs that can accomplish this process are typically only available to authorized shops. Except that’s not really true: you can use Apple Diagnostics to access Apple’s…

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