For example – Pink Floyd’s “Dark Side of the Moon” sales are up 350% since it became available DRM-Free.
It that isn’t a message to the record labels, I don’t know what is….
Now, I’m sure that some will argue that the album sales are up because the albums are being featured on iTunes more prominently, and that the boost is only temporary, and those people would be right to a point, but this is a very clear message from consumers that they are ready and willing to support DRM-Free music.
The real question is, will the other music labels care? I don’t think they will. Not right now anyway.
Old Media is terrified of new business models that don’t work in the same way as they’ve been accustomed to. I don’t think that’s news to anyone, and I also understand that being “New Media” myself, I obviously have a bias…but it seems clear to me by the actions of the RIAA and the MPAA that they collectively “don’t get it”, and never will.
I applaud EMI for taking this step, and I am relieved to see that people actually are supporting the DRM-Free content.
If you want to take a look at all the iTunes Plus offerings, click here.