Facebook Marketing for Financial Services Firms — How to Improve ROI Fast

Is Facebook really an essential marketing tool for financial services firms? Yes and no. Every financial services firm, especially independent entities without the visibility and name recognition of the big international finance players, should have a well-curated, active Facebook presence. That’s not the same as making Facebook the centerpiece of your digital marketing operation. It…

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Cybersecurity

TryHackMe: Why You Should Consider a Career in Cyber Security and How to Train to Get There

Digital technologies are vital in this era because they improve communication, business operations, data generation, collection, and storage. As a result of internet availability and affordability, companies and people have taken their social lives online, and anyone can now access a lot of information than a decade before. At the same time, reports about data…

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“KickMap” App Makes the New York City Subway Trains Catchable

Let’s hypothetically say that the subway is a dank underground dungeon housing miles of impregnable track that one must follow amidst confusing labyrinths, which lie beneath the concrete castles of New York City, in order to get anywhere. Well that’s New York, and its useful, necessary and intricate underground train system, the subway, is a…

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