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ice bucket challenge

Tim Cook and Phil Schiller Take the #IceBucketChallenge for Lou Gehrig’s Disease Awareness

The Ice Bucket Challenge has been one of the most talked about topics online in the past days, thanks to celebrities taking their part in promoting awareness for Lou Gehrig’s Disease, also known as ALS (amyotrophic lateral sclerosis). ALS is “a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord….

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