Cable is expensive…and it’s getting more expensive all the time. With Apple TV coming in February, I’m going to be dropping my cable provider, and switching my television over to Apple’s new set top box.
Will it be cheaper to buy my content through iTunes than to subscribe to my local company’s digital cable package with DVR? Well…let’s look at that and see…
I get a good deal with my cable company. I only pay $58 bucks a month (before taxes) and I get digital cable with about 300 channels, HD-DVR, and the additional HD channels like TNT. I don’t have any movie channels like HBO or STARS.
But here’s the thing…I only watch about 10 of those cable channels regularly…if that many…and most of the time I’m watching Simpsons, King of the Hill or Star Trek re-runs. I watch a lot of the networks shows like The Office, 30 Rock, Boston Legal, and so forth too. Plus, I watch the Daily Show and a few other Comedy Central shows…and that’s it.
So I’m paying $58 dollars a month for that. Everything else is tacked on and I’m not using it.
At $1.99 an episode, I can get 29 TV Shows off of iTunes a month and pay the same price. So basically, if there are 4 new episodes a month, I can watch 7 shows for that same price.
At first, that doesn’t sound like such a great deal…but there is one BIG reason why it makes more sense for me to download my shows from iTunes…
I get to keep them.
With cable, I’m renting my television. Every month my $58 dollars disappears and I have nothing left over to show for it, but having watched television – I can’t watch the episodes I’ve already seen again…if I want to do that, I have to go buy the DVDs.
But not with AppleTV. With AppleTV I only have to buy the shows ONCE, then I can download them to my iPod, or watch them on my television whenever I want.
Plus, AppleTV can give me something that cable can’t…it can give me TechTV back. Diggnation, TWiT, DL.TV, Cranky Geeks, inDigital, and Geekbrief TV are all filled with hosts from, or inspired by my favorite former cable network…and I’ll finally be able to watch them on my television…where I’ve wanted to watch them all along. The plethora of podcast content alone is worth the purchase of an AppleTV to me…and it’s just one more reason I don’t need cable anymore.
Using AppleTV is going to be like going from renting to owning your home. You’re going to get more for your money, and I, for one, can’t wait.