Well we finally got HD in iTunes today, but there are a few catches.
1. 720p Only – It’s HD, but it’s not 1080p, just in case some of your were wondering. Of course the video should still look significantly better than its SD counterpart, but just keep in mind that’ it’s not technically “full HD” according to some videophiles. (It should be noted that competing HD rental services like the Xbox 360 are also 720p)
2. Only Rentals – It’s also worth noting that you can only rent the HD movies at this time. There are no HD films available for download, and thus far, there has been no mention that they will become available for purchase in the future.
I’m guessing in the long hall these rentals are going to turn a huge profit for Apple and the studios, and eventually this could turn into a “rent with option to buy” feature down the line. We’ll just have to wait and see what happens…but for those of you that have been waiting for a reason to buy an AppleTV. I think that you finally have your reason(s).