One of the best ways to grow your business is by building an app that will serve your customers better. And while building an app may seem straightforward, maintaining it and increasing the user base is a much more complicated game. After all, the user base of the app ultimately dictates the success of the app.
Trying to attain this success is challenging. Even if you manage to encourage your customers to download your app, that’s only the initial step to connect and cultivate a big user base. There are many factors that come into play when trying to convince people that your app is worth their time, and if you truly want your business to grow in the digital sphere then developing an effective and secure app is something that you should take seriously.
Access a larger market
It’s one thing to build an app, but it’s a whole thing entirely to attract a considerable user base. If you want to achieve true success, you need a lot of users to download your app, and you would want them to continue using the app well after the initial installation. Of course, this is no easy feat. You would need to take considerable steps to reach your goals.
For one, you would need to perform App Store Optimization, a technique to increase the visibility and ranking of your app in the App Store by way of deep linking, localizing, creating a landing page, and more. It would also help if you utilized the power of social media, as well as implement referral marketing so your users would have an incentive to share your app with their network. If your budget permits, a foolproof way is to go all out with paid marketing and create campaigns that will attract your target users.
Ensure good quality control
Growing your app also means reducing your operational costs to further increase your revenue. Then again, app maintenance is also quite costly, considering how it involves multiple factors, including continuous upgrades, preventing downtimes, and frequent monitoring. These are things you shouldn’t scrimp on, as they are crucial in providing a great user experience and minimizing uninstalls.
To help you save costs, your app developers should have the expertise to facilitate the upkeep of your app. You wouldn’t want to go for cheap developers for a low cost, only to spend more on the project down the line when you find out that their work isn’t up to par. From the get-go, ensure that you have competent developers responsible for building and maintaining your app.
Gain security from hackers or malware
As your app grows in popularity, the possibility of it being targeted by hackers will increase, so you can’t ignore and need to have a contingency plan. While iOS is considered to be more secure than Android, especially when it comes to hacks and malware, there’s still a chance that your app will get infiltrated by malicious hackers. If that happens, you may face financial ruin, and find yourself in legal trouble.
The last thing you want is for your app business to affect your personal assets, which will happen if your business is a sole proprietorship. One of the ways you can protect yourself from such an event is to form your business as a limited liability company (LLC). Those who set up an LLC are protected from liabilities caused by hackers because doing so creates a new legal entity for their business. This way, you won’t be personally liable if hackers steal your customer’s information. It also goes without saying that you should ensure that your app is secure enough so as not to be accessed by hackers. You should see to it that you’re using the highest level of authentication and deploying tamper-detection technologies.
Introduce nifty features
If you really want to grow your app, the best thing to do to attract a massive user base is to introduce features that will make them install and stay for the long haul. You can do this by incorporating exciting elements like augmented reality or integration with smart home systems.
Don’t just deploy features in haste though. You have to garner feedback and insight from your existing user base to see if the feature you’re planning to introduce is something that they really want. If not, you’ll only be wasting your potential investment and setting your app up for failure.
With all these being said, it’s important to keep in mind that if your app is built with an excellent user experience in mind, you’ll generate traffic. For every decision you make, just be sure that what you’re doing is uniquely yours and is strongly user-oriented. So long as your app meets the needs of your users, the growth you’re yearning for will eventually follow.
