Microsoft’s $300 Million Dollar advertising campaign has kicked into another phase with these “I’m a PC” Ads – which are a focused and deliberate attempt to tell the world that Windows machines aren’t the stuffy “work” machines that John Hodgman has so brilliantly portrayed them as in the long running “Get a Mac” campaign.
As far as commercials and advertising goes – these commercials are infinitely better than the Gates/Seinfeld ads we’ve seen previously. They’re well done, and they do a good job of showing that PC users aren’t just guys in suits. What they don’t do, is tell you why you should use Windows, or why a PC is worth having. My guess is they’ll get to that in the next phase of their campaign.
What’s REALLY interesting though is not WHAT the ads are – but HOW they were made. 9to5Mac reports that the images that Microsoft made available to the public yesterday are actually labeled as coming from “Adobe Photoshop CS3 Macintosh”, and the ad firm that Microsoft has hired was recently profiled on Apple’s Canadian website. That profile has since been removed (gee – I wonder why?), but the archive of it is still around.
So even if all the people in the ad are PCs – the creative minds who actually MADE the ad – are most definitely Macs.
Ironic, ain’t it!
Is it fair to chastise Microsoft and its agency for being smart about the tools they use?
Also, to be fair, Apple’s original ideas, the mouse and the GUI were stolen from Xerox Parc. More recently Apple acknowledged they did not invent the iPod, because it benefited them in an ongoing law suit.
All knowledge is derivative, all ideas are derivative. As Isaac Newton said, “If I have seen further it is by standing on the shoulders of Giants.”
“I’m a PC,… and I haven’t had an original idea in over 10 years.”
“I’m a PC,… and I’m desperate for your attention.”
I’m a VERY biased, narrow minded, PC hater… nothing I say should be mistaken for objective criticism.
Looks like a classic case of “If you can’t beat ’em, join ’em”.