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New AppleTV Coming Soon?

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Oh, the AppleTV. I have one myself, and although I do appreciate its usefulness, it’s not quite everything that I was looking for. I’d like 1080P resolution, and a bit more flexibility with my library. But alas, that’s not set to happen anytime soon, so I just deal with it until I buy a Mac Mini to replace it.

Or will it happen? Engadget has posted up what they say is credible information about the next AppleTV. Here are the highlights:

If your brain isn’t working right, let us jog it: a trusted Engadget source asserted that the gang in Cupertino would be releasing a $99 version of the set top box, similarly sized and packed with internals akin to that of the iPhone 4 (A4 CPU, 16GB of flash storage), and will introduce new iTunes streaming services the box could take advantage of. Well we’ve gotten a little more info on the project, and it’s not all good. Apparently the box won’t be capable of handling (or enabled to handle) 1080i or 1080p video. Instead it will only push out 720p clips.

And:

Furthermore, the device will be getting apps and presumably an App Store entry, though it’s unclear if there will be cross-pollination between iPad and iPhone / iPod touch offerings and new Apple TV applications.

Finally:

Oh, and there’s one more thing — Apple will be officially changing the name of the device to iTV, abandoning the current moniker in favor of something a little more in line with its current iOfferings.

Fascinating. It’s not entirely shocking, and it is doable. Question is, will it actually happen?

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Kokou Adzo

Kokou Adzo is a stalwart in the tech journalism community, has been chronicling the ever-evolving world of Apple products and innovations for over a decade. As a Senior Author at Apple Gazette, Kokou combines a deep passion for technology with an innate ability to translate complex tech jargon into relatable insights for everyday users.

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