Keynote Recap!

Table of Contents


So here is a quick recap of things from the Keynote:

New Product – Time Capsule.

From the press release:

Apple today introduced Time Capsule, a backup appliance that automatically and wirelessly
backs up everything on one or more Macs running Leopard(TM), the latest
release of Apple’s Mac OS(R) X operating system including the amazing Time
Machine(TM) automatic backup software. Time Capsule combines an 802.11n base
station with a server grade hard disk in one small package. Simply plug it in,
then easily set up automatic wireless backup for every Mac(R) in your house to
a single Time Capsule with just a few clicks. Time Capsule offers the benefits
of a full-featured 802.11n Wi-Fi base station, and comes in two models: a 500
gigabyte model for just $299 and a 1 terabyte model for just $499.

iPhone Update

From the press release:

Apple today announced a free software update for its revolutionary iPhone that allows
users to automatically find their location using the redesigned Maps
application*; text message multiple people in one message; create Web Clips
for their favorite websites; customize their home screen; and watch movies
rented from the new iTunes(R) Movie Rentals right on their iPhone. With its
revolutionary multi-touch user interface and pioneering software, users can
easily add significant new features to their iPhone through software updates
whenever an update becomes available. New iPhone products shipping from the
factory will include the software update and existing iPhone customers will
automatically get the update for free when they sync their iPhone with iTunes.

iPod Touch Update

From the press release:

Apple today announced a major software upgrade for the iPod(R) touch, making the best iPod
into even more — the world’s best Wi-Fi mobile device. iPod touch customers
already have the most advanced mobile web browser in the world with
Safari, and now Apple is adding five more great mobile applications —
Mail, Maps, Stocks, Weather and Notes. The iPod touch software upgrade also
includes new features such as Web Clips, a customizable home screen and
beginning today, the ability to watch iTunes(R) Movie Rentals. New iPod touch
products shipping from the factory will include the software upgrade and
existing iPod touch customers can get the software upgrade for $19.99 by
purchasing and downloading it from iTunes.

iTunes Movie Rentals

Apple today announced iTunes(R) Movie Rentals featuring movies from all the major movie
studios including 20th Century Fox, The Walt Disney Studios, Warner Bros.,
Paramount, Universal Studios Home Entertainment, Sony Pictures Entertainment,
Metro-Goldwyn-Mayer (MGM), Lionsgate and New Line Cinema. Users can rent
movies for as low as $2.99 and watch them on their Macs or PCs, all current
generation iPods*, iPhone(TM) and Apple TV(R). iTunes Movie Rentals launches
today and will offer over 1,000 titles by the end of February, including over
100 titles in stunning high definition video with 5.1 Dolby Digital surround
sound which users can rent directly from their widescreen TV using Apple TV.
iTunes Movie Rentals are priced at $2.99 for library titles and $3.99 for new
releases, and high definition versions are just one dollar more with library
titles at $3.99 and new releases at $4.99.

Apple TV Take 2

From press release:

Apple(R) today unveiled all new software for Apple TV that allows movie fans to rent
movies on the iTunes(R) Store directly from their widescreen TV, and lowered
the price of Apple TV to just $229. With iTunes Movie Rentals and Apple TV,
users can just click a button on their remote to effortlessly rent movies from
a catalog of over 1,000 titles by the end of February, including over
100 titles in stunning high definition video with 5.1 Dolby Digital surround
sound, with no computer required. DVD-quality iTunes Movie Rentals are $2.99
for library titles and $3.99 for new releases, and high definition versions
are just one dollar more with library titles at $3.99 and new releases at
$4.99. Apple will provide the new Apple TV software free of charge to existing
Apple TV owners when it releases the new Apple TV priced at $229 in about two

iTunes Digital Copies

From press release:

Century Fox and Apple(R) today announced Digital Copy for iTunes(R), which
provides customers who purchase a DVD with an additional Digital Copy of the
movie. Just like movies purchased from the iTunes Store, an iTunes Digital
Copy can effortlessly be transferred to iTunes and then viewed on a PC or
Mac(R), iPod(R) with video, iPhone(TM) or on Apple TV(R). The first DVD to
make its debut with iTunes Digital Copy is the Special Edition DVD premiere of
the Family Guy “Star Wars” parody, “Family Guy Presents: Blue Harvest,” which
is being released in stores today. Fox and Apple are planning to deliver many
more DVDs with iTunes Digital Copy this year.

Macbook Air

From press release:

Apple(R) today
unveiled MacBook(R) Air, the world’s thinnest notebook. MacBook Air measures
an unprecedented 0.16-inches at its thinnest point, while its maximum height
of 0.76-inches is less than the thinnest point on competing notebooks. MacBook
Air has a stunning 13.3-inch LED-backlit widescreen display, a full-size and
backlit keyboard, a built-in iSight(R) video camera for video conferencing,
and a spacious trackpad with multi-touch gesture support so users can pinch,
rotate and swipe. MacBook Air is powered by a 1.6 GHz or 1.8 GHz Intel Core 2
Duo processor with 4MB L2 cache, and includes as standard features 2GB of
memory, an 80GB 1.8-inch hard drive, and the latest 802.11n Wi-Fi technology
and Bluetooth 2.1.
“We’ve built the world’s thinnest notebook — without sacrificing a
full-size keyboard or a full-size 13-inch display,” said Steve Jobs, Apple’s
CEO. “When you first see MacBook Air, it’s hard to believe it’s a
high-performance notebook with a full-size keyboard and display. But it is.”

Picture of Kossi Adzo

Kossi Adzo

Kossi Adzo is a technology enthusiast and digital strategist with a fervent passion for Apple products and the innovative technologies that orbit them. With a background in computer science and a decade of experience in app development and digital marketing, Kossi brings a wealth of knowledge and a unique perspective to the Apple Gazette team.

11 thoughts on “Keynote Recap!

  1. The MacBook AIR is a little bit pricey. Although it’s cheaper than the Sony. But when compared to the Macbook and the MacBook Pro, is it really worth it? Remember the 80 GB, the 1 USB port, the lack or ethernet port or FW. I don’t know. I think it’s overpriced. It should have been priced at $1500. The only reason it’s expensive is because of its new and innovative technology. Remember that Steve mentioned an especially made for Apple C2D processor. But innovation gets old and gets cheaper too. I think that I would buy it after 6 months to 1 year of release.

  2. Seems I’ll keep my trusty 12″ G4 for some more months 🙁

    Macbook Air is quite a nice machine but instead of talking to Otellini, Jobs should have spoken to some nvidia or ati guys to shrink their chips down.

    Not being able to swap the battery also sucks, even if it runs for 5 hours

    And only 80gb hdd? There are mp3 players which have more storage… Just because the notebook is smaller doesn’t mean I want to carry less data around.

    Guess I’m just a bit disappointed.

  3. Yeah, I can’t say that I’m terribly excited about it. I’ve had my hands on it here at the show now – and it’s nice – but I’m not in love.

    In fact, I think I would easily choose my Macbook Pro or even a Macbook over it when comparing the prices.

    As soon as I get back to some decent wi-fi I will get pics and things uploaded for you guys.

  4. Upgrade for $20? The $300 I just spent on my iPod Touch one month ago wasn’t enough?

    I wouldn’t be so annoyed with this if the current price of the iPod Touch had been bumped up to $318.99.

    Anyone else annoyed by this or am I just being whiney?

  5. @Mandy

    I kind of feel the same way, but keep in mind that the extra features aren’t in the new iPod Touches by default. If you want them, you’ll still have to buy them as an upgrade even if you buy an iPod Touch today, next week, or whenever.

  6. @Mandy

    Rats. I missed that.

    Then yes, i think that users should be 100% upset about it, and I think it might be a good idea to make a stink about it. There’s no reason you should be paying more for something that current users are getting for free. Especially since they have already established free software updates with iPhones.

  7. @Krok

    My guess is that the Macbook and Macbook Pros will be coming shortly, and with AT LEAST the same multi-touch trackpad features that the new Macbook Air enjoys.

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