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Time has the iPhone backstory

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This article from Time magazine gives some interesting insight on the genisis of the iPhone. It also has some insight as to what it’s like to work for Steve Jobs.

From the article:

Jobs’s zealousness about product development— and enforcing his personal vision—remains as relentless as ever. He keeps Apple’s management structure unusually flat for a 20,000-person company, so he can see what’s happening at ground level. There is just one committee in the whole of Apple, to establish prices. I can’t think of a comparable company that does no—zero—market research with its customers. Ironically, Jobs’s personal style could not be more at odds with the brand he has created. If the motto for Apple’s consumers is “think different,” the motto for Apple employees is “think like Steve.”

Click Here to read the full article

via digg

Kokou Adzo

Kokou Adzo

Kokou Adzo is a stalwart in the tech journalism community, has been chronicling the ever-evolving world of Apple products and innovations for over a decade. As a Senior Author at Apple Gazette, Kokou combines a deep passion for technology with an innate ability to translate complex tech jargon into relatable insights for everyday users.

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