Looking for some tips on just what exactly is essential downloading from the App Store? Well, Apple is here to help with the launching of their “iPhone Your Life” site.

The site features sections like “Around Town”, “World Travel”, “At Home”, “Getting Things Done”, and “Fun and Games” to help highlight some of the best offerings in the App Store. You can find Staff Picks, as well as Top 10 lists for the top Paid and Free downloads in each category.

This new site is seen by many as even further confirmation that Apple is focused on promoting the software on the App Store. Steve Jobs said earlier this year that the iPhone was now being looked at as a software platform, and that Apple was convinced that the phone was going to be sold based on the Applications available for it – not just the hardware itself.

You can peruse the site at your leisure right here.