Apple to Offer MLB Video Highlights on the iTunes Store

Press Release

major-league-baseball-logo.jpgApple today announced it will be offering Major League Baseball video highlights for the 2007 season on the iTunes(R) Store (http://www.itunes.com), giving baseball fans the ability to catch all the action of their favorite teams anywhere, anytime. MLB video on iTunes will include a daily 25 minute “MLB.com Daily Rewind” highlight show and two weekly “Games of the Week,” featuring full versions of the best games from the National and American Leagues. Customers will be able to download individual episodes of “MLB.com Daily Rewind” and each “Game of the Week” for $1.99, or purchase a Multi-Pass for a month of Daily Rewind shows for $7.99 or a Season Pass for every “Game of the Week” at just $19.99.

“We’re thrilled to be teaming with iTunes to give baseball fans access to MLB highlights via the world’s most popular online TV store,” said Kenny Gersh, senior vice president, business development of MLB Advanced Media. “We’re excited that baseball fans now have the opportunity to enjoy America’s favorite pastime in a unique way by taking MLB with them on their computers and iPods wherever they go.”

“iTunes has become the ultimate destination for accessing top sports video content and now our customers will be able to enjoy America’s favorite pastime whenever and wherever,” said Eddy Cue, Apple’s vice president of iTunes. “By offering a 25 minute daily highlight show we’re giving millions of fans a great way to enjoy action from their favorite team and catch up on all the top plays from around the league.”

To kick off the 2007 Major League Baseball season, iTunes is offering the “MLB.com 2007 Season Preview Show” as a free download for iTunes customers. In addition to daily and weekly highlights, baseball fans will also be able to download episodes of the “MLB.com Baseball’s Best” series showcasing classic baseball games from the past. Individual episodes of “MLB.com Baseball’s Best” will be available for $1.99.

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