Best Practices for Form Design: Structure, Inputs, Labels and Actions

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Well-designed forms are the first step to conversion. They are intuitive, straightforward, simple and clear to understand. With the help of a good form design, users can fill in their information without any hassle.

The term ‘form’ is widely used to describe a complete questionnaire or any other procedure to collect information from a user. The outcome of this process is usually for marketing or sales purposes by the business. Hence, it becomes the most important task of a designer to design an online form that helps the business in acquiring new data as well as maintain existing contacts.

Designing an effective form is a difficult task and often requires repetitive testing and improvements. This can become a time-consuming process with multiple iterations that miss the mark. Therefore, it is important to consider all the possible ways in which forms affect your website or app’s usability, user experience and overall conversion rate.

Best practices to boost a form’s usability by improving follows;


  1. Minimizing the Input fields:
  2. One Column Layout:
  3. Multiple Steps:
  4. Ask the easy questions first:
  5. Distinguish Optional and Required fields:
  6. Explain any input or formatting requirements:
  1. Label:
  •   Label Position
  •   Label to the left of the input field
  •   Label Proximity
  •   Inline Labels
  1. Placeholder Text:
  2. Size fields Accordingly:
  3. Be careful with default values:
  4. Auto-focus first input field:
  5. Minimize dropdown menus:
  6. Making a form Tab-Ready:
  7. Provide Matching Keyboard:
  8. Asking for Sensitive Information:
  9. Provide Show Password Option:
  10. Action button:
  •   Label
  •   Button Style
  •   Inline Error Message
  •   Don’t blame users
  •   Error Message Copy
  1. Never use a Reset or Clear button:
  2. Accessibility:
  •   Ensure the form has a proper contrast
  •   Allow users to control text size
  •   Screen Reader Enable
  •   Don’t rely on color as the only visual means to communicate status


Headlessforms takes you to next level without getting into coding for everything that you need to focus to increase the user engagement. Forms are one of the most important elements in your interface. The amount of information that users need to provide, as well as the number of pages in which they must fill it out, can overwhelm many people. That’s why we need to think about our forms from the beginning – and about how we design them. Headlessforms is designed to perfectly match your website by inheriting your website’s CSS. So, you don’t have to even think about designing as all the styles you’ve carefully coded for your site will carry over to Headlessforms so you don’t have to worry about them.


We champion the idea that powerful and unique forms don’t have to be complicated. Headlessforms is easy to use and gives you a wide range of customization options–for FREE. It works seamlessly on your website; even non-developers can use it! Headlessforms handles all the work in backend so you can focus on creating awesome form experiences for your customers.


With Headlessforms, you get advanced features that make it simple to create and send forms. It’s the ultimate form submission partner for small and large businesses alike, with powerful functionality that keeps your company growing.



Picture of Kokou Adzo

Kokou Adzo

Kokou Adzo is a stalwart in the tech journalism community, has been chronicling the ever-evolving world of Apple products and innovations for over a decade. As a Senior Author at Apple Gazette, Kokou combines a deep passion for technology with an innate ability to translate complex tech jargon into relatable insights for everyday users.

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