Remember Samsung’s name-calling ad that went round some time ago? The ad called iPhone users wall huggers because of the iPhone’s notoriously short battery life. So we are supposed to be always hogging the wall sockets.
Sure, the battery life can be annoying (that’s what external battery packs are for), but Samsung sure is quick to take potshots at Apple, taking every opportunity to do so.
Related: New Samsung Galaxy S5 Ad Makes Fun of the iPhone 6
Those are all in the virtual world, though. Video ads – you have the power to choose whether or not to waste your time watching them.
CNET reports, however, that Samsung is taking things to the real world, where Apple users who need to plug into airport wall sockets won’t be able to ignore their ads, which first explains that the Samsung Galaxy S5 has Ultra Power Saving Mode.
supposed to be blown away by that awesomeness, you’re told: “So you have the power to be anywhere but here.”
Based on the same report, the “angst-inducing ads will be gracing John F. Kennedy International Airport in New York, as well as Chicago’s O’Hare and Midway airports. They may also appear at other airports.”
More aggressive? Definitely.
But what else does it say about Samsung? Desperate? Maybe.
So, iPhone users, how bothered are you by the battery life? And, what do you think about Samsung’s tactics?
Samsung’s approach to selling its phones to iPhone users seems to be to insult them, and insult their intelligence by showing that all iPhone users are not smart enough to manage battery life, and must therefore carry their AC converter with them, and plug-in wherever they go.
I wonder if insulting your prospective customers works in getting people to buy your product?
Maybe the next car I buy will be from a salesman that insults me first… NOT!!!