We’ve never made a secret of our love for Apple ads, and for this holiday season, Apple has not failed to deliver yet again.

During a season of overly cheerful or cloyingly sentimental music, the Apple Christmas ad The Song manages to maintain a good balance. It does not do away with the sentiment that is usually Christmas, and yet it does not make you want to gag because of how “others” overdo it.

In true Apply style, The Song is a mix of how technology can be used to express yourself in real life.

Whatever you may have gone through in the past year, especially in your personal life, you will highly likely not be immune to this simple ad that tugs at heartstrings.

Maybe you ought to get a tissue or two ready. You know, just in case.

Okay, I’ll admit this Apple ad hit too close to home. But isn’t it just beautiful?

Also watch: “Your Verse” Cut Into Two Shorter Ads; Still Inspiring