I want you to watch this video before we continue…
Did you watch it? Ok…SO…let’s talk about THAT. I’m not real sure I’m ever going to be able to forgive my good buddy Dr. Macenstein for sending me that link.
Microsoft has launched a $300 Million dollar ad campaign featuring Bill Gates and Jerry Seinfeld to combat the popular “Get a Mac” ads that spend a large portion of their time bad mouthing Vista.
These new ads are designed to be funny, and make Microsoft more hip. The ad you just watched is the first ad of this new campaign. After watching it, I literally found myself staring at my screen wonder what in the heck just happened.
For those of you that can’t watch the video for some reason Jerry Seinfeld is walking through a mall, when he sees Bill Gates buying shoes at “Shoe Carnival”. Sensing that The Gates needed help that the shoe salesman could not provide, Jerry runs into the store and begins to take over the shoe selection process. He suggests that Bill consider showering with clothes on, then follows Bill to the check out.
At the check out Bill uses his Shoe Carnival club card (which features a picture of a very young Bill on it), then the two exit the mall together. On the way out Seinfeld asks if Microsoft is ever going to develop something that will turn computers into cake. He asks Bill to “adjust his shorts” if the answer is yes…then we see a medium shot of both of their rears as Bill does some sort of bizarre hoola-hoop butt wiggle.
This is a commercial that will go down in history. This has to be one of the worst commercials I’ve ever seen. I don’t have any idea what they’re trying to tell me with this ad. I don’t think it was funny, and if they were going for “Burger King” levels of bizarre they definitely hit them – but not in a good way.
I can’t imagine a worse way to start off this campaign. The ad doesn’t make Microsoft look hip and funny – it makes Microsoft look like they WANT to look hip and funny, but don’t know how. Jerry Seinfeld is a guy who USED to be one of the most popular comedians in the world. His series was a huge hit and was adored by millions of people – if this ad had been running fifteen years ago, maybe it would have made Microsoft look hip…but this just makes Microsoft look old and out of touch – again.
Also – kinda creepy.
What did you think?