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Rumor: CBS to Drop TV Show Pricing on iTunes to .99 Cents

Oh, CBS. The company with the logo that looks like either the Death Star, or that stalker who keeps hiding in my bushes. Sure, the network is mostly known for producing shows my grandma would watch, but they do have How I Met Your Mother, which makes up for a lot of that.

Last Friday, I posted about Apple cutting the price of their TV shows on iTunes, which as some of you pointed out, is no reason to cut the cable cord, particularly if you watch sports. Regardless, now comes another report from, about CBS working on a pricing deal. From the article:

According to Mashable, CBS looks to be on the verge of dropping the price of their TV episodes on iTunes from $1.99 to $0.99, with CEO Les Moonves saying specifically that “there are certain shows that will be sold on Apple for 99 cents.”

Although many networks price down older content, MediaMemo says that the context of the quote shows CBS is “planning on changing its pricing structure on more than a one-off basis.”

Looks like there’s more and more evidence that this could be real. If it is, non-sports watchers everywhere may cut the cable cord themselves. As it is, although I’m a huge Red Sox/Celtics fan, sometimes I’d rather go to a Sports bar to catch the game, than view it at home. Let’s hope these rumors get confirmed.

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Kokou Adzo

Kokou Adzo

Kokou Adzo is a stalwart in the tech journalism community, has been chronicling the ever-evolving world of Apple products and innovations for over a decade. As a Senior Author at Apple Gazette, Kokou combines a deep passion for technology with an innate ability to translate complex tech jargon into relatable insights for everyday users.

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