Rumor: CBS to Drop TV Show Pricing on iTunes to .99 Cents

Oh, CBS. The company with the logo that looks like either the Death Star, or that stalker who keeps hiding in my bushes. Sure, the network is mostly known for producing shows my grandma would watch, but they do have How I Met Your Mother, which makes up for a lot of that.

Last Friday, I posted about Apple cutting the price of their TV shows on iTunes, which as some of you pointed out, is no reason to cut the cable cord, particularly if you watch sports. Regardless, now comes another report from, about CBS working on a pricing deal. From the article:

According to Mashable, CBS looks to be on the verge of dropping the price of their TV episodes on iTunes from $1.99 to $0.99, with CEO Les Moonves saying specifically that “there are certain shows that will be sold on Apple for 99 cents.”

Although many networks price down older content, MediaMemo says that the context of the quote shows CBS is “planning on changing its pricing structure on more than a one-off basis.”

Looks like there’s more and more evidence that this could be real. If it is, non-sports watchers everywhere may cut the cable cord themselves. As it is, although I’m a huge Red Sox/Celtics fan, sometimes I’d rather go to a Sports bar to catch the game, than view it at home. Let’s hope these rumors get confirmed.

Kevin Whipps

Kevin Whipps is a copy editor, writer, photographer and custom car builder based in the Phoenix, Ariz. area. For the past 10 years he's been building his portfolio, mostly in the automotive publishing industry. When he's not wrenching on cars, most of his time is spent discovering new gadgets and toys, and of course, using everything Apple. Whipps is also married, and has a baby boy, Kevin Whipps Jr., coming on February 7, 2010.


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