Variety reports that an Indy filmmaker, after 10 months of negotiations, has managed to get his Independent film into the iTunes store.  The film is a 40 minute snowboarding documentary entitled “That”.  At first “That” may not seem like such a big deal, but this sets a precident that may ultimately be the first tiny crack in the big Hollywood Dam.

If other Independent companies can broker deals with iTunes to get their content to the iTunes audience, the big studio is effectively getting cut out of the market.  With digital content revenue growing daily, in a few years time, this could be a signifigent blow to the big studios….

We’ll have to see what the next Independent production that comes to iTunes is…I can’t wait to see where this goes.