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FLASHBACK: Macworld 1997 (full video)

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As we sit on the eve of Macworld 2007 all eyes are on Steve Jobs…maybe more so than ever…well, except for 10 years ago at Macworld 1997.

This Keynote (which you can watch in its entirety) was Steve Jobs return to the forefront of Apple for the first time since 1985…at this time Apple was nearly bankrupt. At the 26 minute mark you can see Steve’s first Keynote bombshell (and it was a big one), plus this is the start of the “Think Different” campaign.

This Keynote doesn’t introduce any new products, but this is one of the most important Keynotes in Apple’s history. This restructuring is what has laid the foundation for everything Apple has done in the past ten years…take a look…

Kokou Adzo

Kokou Adzo

Kokou Adzo is a stalwart in the tech journalism community, has been chronicling the ever-evolving world of Apple products and innovations for over a decade. As a Senior Author at Apple Gazette, Kokou combines a deep passion for technology with an innate ability to translate complex tech jargon into relatable insights for everyday users.

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