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iPhone and Android Users Employ Their Devices Differently, Study Shows

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Smartphone users can basically be divided into two main camps – the iOS camp and the Android camp. You would think that it’s all just a matter of mobile phone operating system preference, and that at the core of usability, both camps use their phones the same way.

But an interesting survey made by Experian shows a totally different picture. The survey compared and contrasted the typical smartphone usage of iPhone and Android users and the results are quite interesting. Apparently, there are minor differences in the way that both camps use their phones and these are the results:

  • iPhone users use their phones 26 minutes longer daily than Android phone users.
  • Android users talk on their phones a little longer than iPhone users – 28% versus 22%.
  • On the text messaging front, iPhone users use 22% of their time doing this, compared to Android users who only use 16% of their time to text message.
  • When it comes to using some form of social networking app, both Android and iPhone users are equal – they use 16% of their time doing this.
  • Android users do more internet surfing. About 16% of their time is used for surfing, while iPhone users only use 12% of their time.
  • iPhone users do more emailing, averaging 10% of their time. Android users only use 8% of their time on emails.
  • Gaming is another category where both users spend an equal amount of time at 8%.
  • For categories that are not listed in the survey, iPhone users 10% of their time, while Android users only use 8% of their time.

Take these findings with a grain of salt, of course. But how about you guys? What do you use your iPhone for the most?

Kokou Adzo

Kokou Adzo

Kokou Adzo is a stalwart in the tech journalism community, has been chronicling the ever-evolving world of Apple products and innovations for over a decade. As a Senior Author at Apple Gazette, Kokou combines a deep passion for technology with an innate ability to translate complex tech jargon into relatable insights for everyday users.

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