Apple “Roadmap” Special Event Results – March 6th, 2008

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image via engadget

The event started off with Steve Jobs welcoming everyone and going over some stats that show that the iPhone is ahead of everyone…except RIM – and they’re looking to change that.

So, the iPhone will be getting a slew of Enterprise features including: Push Email, Push Calendar, Push Contacts, Global Address List, Cisco VPM, Certificates and WPA2/ 802.1x, Security Policies, Device Config, Remote Wipe, ActiveSync and Exchange support (which will be native on the iPhone).

For those interested, Phil Schiller, not Steve Jobs, demoed all this Microsoft tech on the iPhone.

Scott Forstall then came out to cover the iPhone SDK. He first mentioned several web apps that are popular, mentioning that 20% of all Bank of America mobile banking was done through the iPhone. Then he announced that starting today, developers will be able to use the same SDK that Apple uses to create iPhone applications. Which means, of course, that they will have to use OS X.

They showed off games developed by EA (SPORE!!!!), SEGA (Super Monkey Ball), and a long awaited NATIVE CHAT APP from a little company called AOL. Plus a great looking sales app.

All of this will be available to iPod Touch customers as well, but a small fee will have to be charged for the software upgrade.

Then Steve dropped the bomb.

The App Store. It’s from Apple. You can search for applications, buy them (or get them free), and download them right onto your iPhone.

Developers will get 70% of revenue, and there is NO CHARGE to developers for FREE apps. You can download the SDK in a few hours. It costs $99 to become a developer.

No malicious apps. No porn.

Beta goes out today for the SDK.

There was just one more thing…

VC Capitalist firm KPCB announced the “iFund”. a $100,000,000 (yes, you read those ‘0s’ right) fund for developers wanting funding for developing on the iPhone.

We’ll be getting everything in JUNE – with the release of iPhone 2.0.

After the event, Steve Jobs and co stayed behind to talk to the press and answer a few questions.

They revealed that there will be an electronic certificate attached to apps so that if someone writes a malicious software app they can track them down “and tell there parents”.

VoIP is perfectly acceptable for Wi-Fi according to Jobs.

and the roll out will be international, so all users world wide will benefit.

Finally, parental controls will also be included in the iPhone 2.0 software, allowing parents to turn off features like Safari and the App

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Kokou Adzo

Kokou Adzo is a stalwart in the tech journalism community, has been chronicling the ever-evolving world of Apple products and innovations for over a decade. As a Senior Author at Apple Gazette, Kokou combines a deep passion for technology with an innate ability to translate complex tech jargon into relatable insights for everyday users.

5 thoughts on “Apple “Roadmap” Special Event Results – March 6th, 2008

  1. Everyone seems to be blowing over that “iPhone 2.0” reference Steve made. Does that signify the release of the a 3G phone?

  2. @krye

    No, that’s simply the version number of the software. It’s iPhone 2.0.

    What I do think indicates that we’ll see the 3G iPhone at WWDC this year is the fact that the App Store will work over the cell network – because there is no way that Super Monkey Ball is downloading over EDGE.

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