arrow9 Comments
  1. AdamC
    Oct 17 - 12:11 pm

    I can’t see Apple marching according to your tune perhaps you should dispense some advice to MS, Blackberry or Nokia, I am sure they will appreciate it.

    • Brian Meyer
      Oct 17 - 3:16 pm

      The core of the article is about Apple going back to what made them so popular. Elite items and innovative new products. If they want lower priced items they need to be separate from the elite items.

  2. STL
    Oct 17 - 2:29 pm

    Why would Apple abandon strategy that has propelled and kept them on top for your strategy that has resulted in the tanking of the rest of the industry?
    .
    You need to start paying attention to history and current events. Geez

    • Brian Meyer
      Oct 17 - 3:15 pm

      I believe I am suggesting they move more towards their initial strategy and keep elite items elite. As of today Apple is cutting orders for the 5C because it’s not the elite model and not low priced. (http://www.reuters.com/article/2013/10/16/us-apple-5c-idUSBRE99F08J20131016).

      Innovative products are what put Apple on the map and yet there hasn’t been a new and innovative product since the original iPad. If Apple doesn’t step this up they’ll be left behind.

  3. immovableobject
    Oct 17 - 3:55 pm

    Apple is thriving. They don’t need anyone’s advice on how to survive.

    One thing Apple has been smart about is not “racing to the bottom” in an attempt to compete with the cheapest competitors. Doing so might increase short term market share in terms of unit sales. However profit margins and/or quality would be compromised. In the long term, it would be a bad idea. Apple does not need to offer a product that meets everyone’s budget as long as there are sufficient customers for what they do make — which seems to be the case.

    As far as going in the other direction, Apple is already viewed as making “elite devices”. There is no need for them to go further upscale. Apple caters to a rather large “sweet spot” of customers where they can balance market share and profit margin.

    No other company besides Apple is expected to regularly revolutionize personal electronics. And it is not necessary for their survival. Apple will eventually release new and innovative products at their own pace. In the mean time, they are doing well by keeping current with regular incremental enhancements.

    While there is no question that data interchange between one’s devices is important, and will continue to improve, the notion that OS X and iOS should “converge” ignores the essential difference between keyboard/ pointer based devices and multitouch handheld devices. The whole reason the iPad was successful was that unlike previous tablets, Apple was willing to abandon the traditional computer user interface. It’s painful watching Microsoft fall into the trap of trying to merge the two different control methods with Windows 8. People are not happy with the results.

    In summary, your suggestions are unnecessary and ill-advised.

    • Brian Meyer
      Oct 18 - 6:58 am

      Apple already has a lower line when it comes to iPhones. I suggest that instead of making an older phone free, they make a phone specifically for this price point and make it look totally different. This keeps the elite status of the iPhone 4S while getting a cheaper phone in there.

      In regard to iOS/OSX convergence, it is already slowly happening. the Mac has “natural” scrolling, multiple gestures, as well as the iOS features I listed in the article. The change is coming already, I am mostly just agreeing with it.

      I would imagine in the near future you’ll see a touch-screen Macbook air, which will start to blur the lines between Macbook and iPad.

  4. studio34
    Oct 17 - 5:20 pm

    It’s just nonsense that Apple needs to reach the entry-level market. Jobs would turn in his grave hearing that rubbish. Apple could care less about entry level cheap garbage products. Think BMW.

    • Brian Meyer
      Oct 18 - 6:54 am

      It’s funny that you mention BMW, as they are one of the reasons I think Apple must do this. BMW recently came out with the 1-Series as their entry-level model and uses Mini Cooper as their other model. The same goes for Audi and VW as well as Lexus and Toyota.

      If you make the lower, entry-level brand different enough the higher brand gains more appeal. Apple already does this, but with their older phones. Why not make a free iPhone that’s new and different instead of relying on the 4S to fill this gap?

  5. Dorkus Maximus
    Oct 18 - 12:07 am

    I don’t think “elite” is the right word. Apple hasn’t chased the luxury or “high end” market so much as they’ve chased design perfection. Think about how the iPod was marketed, not to mention the various models. As far as history goes, the original Mac was supposed to be “the computer for the rest of us.” It was only Jobs’s unwillingness to compromise (and his inability to settle on a feature set) that wound up pushing the price out of reach of most consumers.

    If anything, Apple has gotten in trouble when it has deliberately courted design for design’s sake. Think the absurd 20th Anniversary Mac or the Mac Cube.

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