Let me start by saying that I understand there are people who suffer from serious eating disorders, and I’m not writing to belittle those people in anyway…but I can’t help but feel like the AEDA might be over-reacting just a little bit here.
The Alliance for Eating Disorders Awareness issued a statement yesterday because of their concern for Apple’s slogan for the new iMac – “You can’t be too thin, or too powerful.” The phrase is a play on a famous quote from the Dutchess of Windsor.
In their statement The Alliance questions, “What kind of message is Apple sending our youth with an ad campaign of this nature?”
They continue to on in the press release to explain how people CAN be too thin – after several paragraphs of statistics the group states the following:
The Alliance is concerned that the new IMAC Campaign, while well intentioned, has the potential to push a young girl with low self-esteem into a deadly disease or trigger a person struggling with recovery back into the throws of an eating disorder. “The negative implications are too numerous to count. There must be a better way to sell computers then to utilize this dangerous slogan,” said Ms. Kandel.
So these people are seriously releasing a statement saying that the slogan appearing on Apple’s website is going to “push a young girl with low self-esteem into a deadly disease”.
I almost can’t believe these people are serious. The more I try to think of the right thing to say here the more flustered I become. The idea that anyone could possibly become anorexic because of an ad on an Apple website is so completely ridiculous, that I can’t help but think the group is using this opportunity to get some free press.
I have to say that I’m a little disgusted by these people.
Apple hasn’t officially responded, but has removed the slogan from their site. I assume this is a fight that just isn’t worth fighting. It’s a slogan. Nothing more. It will not harm your children.