I bought a PSP a few years ago for use when I was on the road. At first, I played it every day, working the console until my hands inevitably cramped up. I eventually purchased a case for it which also doubled as a grip and second battery, which seemed to solve the problem. Thing is, the games are really expensive, and sometimes I feel like I’m just a bit too old to carry the thing around every day. That, and the PSP hasn’t changed enough in the past five years for me to justify buying a new one, so it sits in my cabinet, waiting for the next long flight when I might decide to put it in my bag.
Above is Sony’s latest PSP commercial, and this one is aimed at the iPhone. First, let me say that I love the Marcus PSP ads. They’re well done, well designed, and hit the target audience pretty well. Problem is, the target audience here appears to be fifth grade boys. This seems to be an attempt to discourage older guys from buying a “kids toy,” and I’m not quite sure why they’d do that. Anyways, the commercial says that the iPhone is made for kiddie games, and not “real” gaming, like the PSP.
As someone who owns both, I can say that yes, the PSP is an official gaming console, and yes, the iPhone does play kiddie games. Although the iPhone does have certain limitations, it’s worlds more convenient. I bring my iPhone everywhere. My PSP sits in a cabinet. Do I really want to bring two devices everywhere when one of them does both?
Now the trick here is for Sony to build a PSP phone. That could potentially do some damage. Until then though, this ad is just a lame attempt at hitting the market.