Yahoo News is reporting that according to a poll from ChangeWave Research Apple is poised to grab more Mac converts during the coming holiday buying season.
The main reason?
Switching to Intel processors
Here’s an excerpt:
In its latest survey, ChangeWave Research found a large and growing pool of consumers who say they’re more likely to buy one of the new Intel-based Macs.
The survey of 3,046 members of the ChangeWave Alliance shows that 37% say they’re more likely to buy an Apple computer because of the Intel chips. That’s nearly double the 19% found in a June 2005 survey, taken just after Apple said it was switching to Intel chips for its Mac computers. It had used chips made by IBM (NYSE:IBM – News) and Freescale Semiconductor (NYSE:FSL – News).
Members of the ChangeWave panel tend to be more tech savvy than average consumers. The group is made up of 9,000 business, technology and medical professionals who are working on the front line of technological change.