“We never asked to double the wholesale price for our TV shows. In fact, our negotiations were centered on our request for flexibility in wholesale pricing, including the ability to package shows together in ways that could make our content even more attractive for consumers,” said Cory Shields, executive vice president of communications for NBC Universal, in a statement.
I don’t know about you, but if the content costs more – then it isn’t more attractive to me. They Shields went on to say “It is clear that Apple’s retail pricing strategy for its iTunes service is designed to drive sales of Apple devices, at the expense of those who create the content that make these devices worth buying.”
I would really like to see some hard numbers on this. I don’t see how selling digital content at an affordable and reasonable price is in anyway driving Apple sales while hurting NBC. I would love to see how much NBC is actually making off of these programs. I do not believe NBCs motive behind this is anything more than an attempt to throw further support behind their own online offerings like NBC.com and the upcoming hulu.com that they have invested so heavily in.
NBC Universal also asked Apple to “take concrete steps” to prevent piracy, the spokesman stated, “since it is estimated that the typical iPod contains a significant amount of illegally downloaded material.”
If there has ever been a more offensive line written about iPod and iPhone owners I’d like to read it. We’re all pirates. We’re all stealing their content, and hurting their families. If there is ANYTHING on the web that has help PREVENT piracy, it’s the iTunes store. Buying shows from iTunes is cheap enough that I don’t see the point in trying to download a show that I missed because of a DVR error or recording conflict. I just go to iTunes and download it. End of story.
If it was $4.99 an episode, you can be damn sure that I’d be missing that episode. There is NO WAY I will spend that much money for an episode of a television show…and don’t be misunderstood and think that NBC’s claims about a scaled pricing system are for our benefit. That’s the same crap the music industry has been trying to pull on us. They want to make the new, and most popular stuff more expensive. The only thing you’ll be seeing at $1.99 are old episodes of Knight Rider, and other archived content.
What NBC wants Apple to do (allegedly) is make it so that ONLY video purchase in iTunes would work on an iPod or iPhone. A move that would be incredibly unfair to those of us that produce our own content – and would make video podcasting impossible without having to DRM any video podcasted content.
NBC also claims that all of its new shows WILL be in iTunes – whether Apple likes it or not – until December. They will be using their current contract with Apple as leverage to attempt to force Apple to comply with this.
Good luck with that.
Steve Jobs is one of the most hard headed people that has ever lived, and he just might be willing to breach that contract on shear principle. We’ll see what happens.
Apple’s shares rose $2.23 cents on Friday after their NBC announcement, clearly showing their their investors and stock holders are behind them in this conflict.