Makers of Clear Readying Rival for Instagram

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Realmac Software, makers of some of the slickest Mac and iOS apps, are preparing to drop a new photography app called Analog Camera. If you love the ultra-simple interface and gestures of their to-do app Clear, you’re going to feel right at home with Analog.

analog-camera-preview I should clarify that the “rival for Instagram” in the title above isn’t meant to refer to Instagram’s social network. It’s a reference to Instagram’s photography and filters.

Analog Camera works just as you’d expect an iPhone app from Realmac to work: with quick gestures and a silky smooth UI. Like Instagram, a variety of filters are offered to enhance your photos, but Analog presents them all on a single screen, arranged in a three-by-three grid. Tap-and-hold one of the filtered images, and that one pops out from the grid and grows a little bigger so you can see it better. There are lots of chimes and dings built in that sound very similar to those heard while using Clear.

All the usual importing and exporting options are available, and it’s easy to share straight to Facebook, Twitter, Instagram, and more. The design of the app is nice and flat (Sir Jony Ive will approve), too.

In applying the features that work so well in Clear to Analog Camera, Realmac seems to be singlehandedly creating an entirely new design paradigm for iOS apps. I’d love to see others follow their lead, as their stuff is so clean, beautiful, and perfectly simple-to-use.

Analog Camera for iPhone will hit the App Store in late May. Sign up here to be notified when it becomes available.

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