Geek Squad doesn’t exactly have the best reputation. To me, when I think of them, I think of people being charged a ridiculous amount of money for very basic services. Best Buy is always happy to find a very simple way to take people’s money – especially those people who think that computers and complicated and scary.
Take, for example, their new ad that is making the local papers. It clearly says “Phone and e-mail setup included – when you buy the iPhone 3G and any featured accessory package”
According to Apple Insider these packages range in price from $106 to $234.
SO – let’s be clear here, for a minimum additional $106, Geek Squad is going to activate your phone (something they HAVE to do anyway), and then enter your user name and password into your email settings.
Apple does this for free at Apple Stores – why? Because charging for it, or forcing someone to buy accessories they may not want or need to have it done is EVIL.
I’m extremely tempted to stand outside of my local Best Buy on Sunday and offer to set up people’s email for free. Seriously. I wonder how long it would take before they had me arrested?