I have a lot of Apple devices in the house. Several iPods, a few iPhones, and a desktop and notebook Mac. Each of them has been recently updated by Apple in one way or another…be it bug fixes or even a brand new OS. All of them…except that one, thin (extremely warm) little box that sits on top of my Xbox 360 (showing it who’s boss, I’m sure)…my AppleTV. This little guy hasn’t even been mentioned in converstation since the “D: All things Digital” interview earlier this year – and then it was called merely a “hobby”.
I really love my AppleTV. I use it almost everyday to watch podcasts. I think at this point I Revision 3 is the “television network” that I watch the most. The AppleTV makes it insanely easy for me to enjoy these shows. iTunes downloads them automatically, it syncs to the AppleTV automatically – and all I have to do is hit a button on my component cable switcher, and BOOM – Totally Rad Show, Tekzilla, iFanboy, and Diggnation (in HD) are all at my fingertips.
The AppleTV is one of the most used Apple products in my home. It’s actually used more frequently than the desktop Mac – but I’m afraid the little bugger has been forgotten by the folks in Cupertino.
There are rumors, of course, that iTunes is getting movie rentals…and if that happens, I’m sure the AppleTV will get a good kick in the pants, but right now it seems like the AppleTV is the black sheep of the Apple family…and that’s unfortunate.
What do you think? Is the AppleTV going down with the Newton as a good idea that just didn’t pan out, or will it be reinvigorated in the coming months with new features and services?