As technology evolves, habits change in almost every sector. E-commerce is no exception. On average, 95 minutes is the time Internet users spend on tiktok every day, so trading on this platform is proving to be a clever idea. So some brands and retailers have set up shop there to boost their sales. The question is how to get viewers to buy the various products. To achieve this, several methods are adopted. As a result, some of the products on the platform are very viral and trendy. What products are currently trending on the network, and what methods are being used to achieve this virality?
What’s trending on TikTok today?
Over the years, tiktok has evolved from an entertainment social network to a powerful e-commerce platform.
TikTok: a modern shopping platform
On this platform, unknown products become must-haves in no time. The platform’s unique algorithm and content delivery system create ideal conditions for product discovery. And this is especially true with users spending an average of 95 minutes a day browsing personalized feeds full of potential purchases.
What sets TikTok apart from traditional shopping platforms is the organic nature of product promotion. Rather than explicit advertising, users discover items through authentic demonstrations, reviews and creative uses. This content-led strategy can generate both trust and curiosity.
TikTok’s commercial infrastructure has expanded rapidly, with the integration of TikTok Shop. This feature enables creators and brands to directly identify products in videos.
This seamless link between discovery and purchase has reduced the traditional buying journey from weeks to minutes. A considerable time-saving that creates unprecedented conversion opportunities for featured products.
Popular TikTok products currently boosting sales?
E-commerce on tiktok has come a long way, and many products are already being sold. Some of the best-selling products are very trendy and are generating a lot of interest. Here are the top-selling product types:
Beauty & skincare: The kings of viral
Beauty and skincare products frequently dominate on TikTok. This dominance is effective thanks to innovative application tools, multifunctional formulas and visually spectacular results. Videos of skincare routines, before-and-after transformations and real-time tests captivate users. All these strategies propel products such as ice rollers, electric gua sha and revolutionary serums to the top of the sales charts.
Organization & home gadgets: The power of “Before & After”
Organization gadgets and smart home solutions are a hit thanks to their immediate visual impact. From modular storage units to ingenious kitchen utensils, these products solve everyday problems in spectacular fashion. Videos such as “I organized my fridge in 1 minute” or “This gadget changed my household routine” generate millions of views and conversions.
Fashion & accessories: The art of “Dupes” and versatile pieces
TikTok loves affordable alternatives to luxury items and multi-style pieces. Trendy accessories (jewelry, bags, shoes) and styling tips (“5 looks with 1 pair of pants”) appeal to a young audience in search of accessible, adaptable fashion.
Pet products: Cute content that sells
Innovative toys, grooming gadgets and accessories for dogs and cats go viral thanks to authentic animal reactions. A cat using a high-tech kibble dispenser or a dog testing out a new toy can generate thousands of sales in a matter of hours.
Analysis of TikTok’s impact on product discovery and conversion rates
With tiktok, conversion has become simpler and more massive. Below is a demonstration of tiktok’s impact on product discovery:
“TikTok made me buy that”: A revolution
The “TikTok made me buy that” phenomenon represents a fundamental shift in consumer behavior. Indeed, purchasing decisions driven by the platform bypass traditional marketing channels. Research indicates that products trending on TikTok experience conversion rates up to 300% higher than those marketed via conventional channels, although this success is often accompanied by a shortened life cycle.
The secrets of high-converting TikTok content
The hallmark of high-converting TikTok content is its ability to answer potential objections in a single video. Successful product presentations usually show the item in use. They also highlight its key features and show results. These presentations are made with an authentic, non-commercial tone that speaks to viewers looking for sincere recommendations rather than advertisements.
TikTok as a real-time market research tool
TikTok’s impact goes beyond direct sales, offering significant value in terms of market research. Products that gain popularity on TikTok provide immediate feedback on consumer preferences, with comment sections functioning as real-time focus groups. Brands that monitor these conversations gain valuable insights into feature prioritization, message effectiveness and potential product enhancements.
TikTok: from secondary channel to primary objective for brands
For many brands, success on the platform is now a primary objective rather than a secondary marketing channel. This change has restructured product development processes. Teams are increasingly designing items specifically to perform in short video demonstrations on the platform.
What are the best beauty products that are causing a stir on TikTok?
There are many popular products on the platform. At the top of the list are skin care products. Here are the ones you need to know about:
Domination of skincare on TikTok
Skincare dominates beauty discussions on TikTok. And this with trendy products that stand out for their innovative application systems and visible results. The platform has popularized niche concepts such as skin cycling, skin barrier repair and microbiome balance.
Boom in new-generation sun creams
Sun cream formulations have come under particular scrutiny. Brands are now developing lightweight options with no side effects. These products respond to the frequent criticism in TikTok comments. Products that prove their effectiveness and are invisible on all skin tones. They are also make-up compatible and non-irritating. These characteristics mean that these products quickly go viral.
Rise of multi-functional skincare tools
Multi-functional skincare tools are booming. These items simplify routines and deliver professional results. They’re perfectly suited to content that emphasizes the effectiveness of TikTok. Ice rollers, multifunctional gua sha and home care appliances are back on trend again and again. And this trend is very pronounced thanks to the creators’ convincing demonstrations.
Democratization of professional at-home skincare
Products that enable procedures such as chemical exfoliation or LED therapy to be carried out at home generate strong engagement. Especially when creators share spectacular “before-and-after” results or cost-saving comparisons.
Hairstyling tools and products going viral
Skincare products aren’t the only beauty products trending on tiktok. In addition to skincare products, hairdressing products such as :
Multifunctional styling tools
Styling tools are systematically among the most successful TikTok products. In fact, multifunction styling tools boast particularly high conversion rates, as they simplify complex hair routines. TikTok’s demonstrative format perfectly showcases their ease of use.
Success story of heat-free styling
In the face of growing concerns about heat damage, heat-free styling methods are gaining in popularity. Products enabling overnight curls, natural waves or better texture without heating tools are going viral thanks to their visible results. Before-and-after videos reinforce their appeal by showing spectacular transformations without risk to the hair.
Targeted hair care and product education
TikTok has democratized access to complex hair knowledge. Specialized care products (tip repair, protein-hydration balance, color maintenance) are benefiting from this phenomenon. Creators explain these technical concepts in accessible language. This type of content educates consumers and stimulates the purchase of high-end products.
Trendy looks and their cyclical virality
Certain hairstyles (sleek chignons, beach waves, extreme volume) are back on trend again and again. The products that facilitate them benefit from a recurring viral effect. Their success is based on step-by-step demonstrations, which transform complex techniques into accessible routines.
Make-up products and techniques that influence purchasing behavior
In addition to hair care products, make-up products are also very popular on the platform. This trend is not only the result of quality, but also of certain techniques that influence purchasing:
Multifunctionality and innovation: the keys to success
The success of make-up products on TikTok is based more on their versatility and technical in-novation than on brand awareness. Trendy items stand out for their effectiveness, with multi-purpose products far surpassing their single-purpose equivalents.
Simplified foundations: the rise of “quick makeup”
Alternatives to traditional foundations, requiring minimal application time, have made a particularly strong impact. These products can offer instant coverage, perfect blending without tools, and a natural finish. These features perfectly match TikTok’s demand for fast, accessible beauty routines.
Wow effect: cosmetics that transform in the blink of an eye
Make-up products that create radical transformations in seconds are all the rage on TikTok. Whether it’s surprising color changes, atypical applications or spectacular results, these cosmetics generate a surprise effect that encourages purchase.
Viral techniques redefine make-up
Methods such as underpainting, skin flooding and strategic blush placement have revolutionized consumer expectations. Products adapted to these trends, such as cream contours, liquid blushes with precise applicators or skincare-make-up hybrids, are very much in vogue. Especially if they are combined with visible, demonstrable results.
Strategies for brands that want to leverage TikTok to promote their products
To explode on tiktok and sell their product, brands use certain techniques to reach their target. Here’s how they do it:
Collaborate with TikTok Creators for Maximum Impact
The very first strategy used by brands who want to explode on the platform is collaboration with content creators.
The strategic importance of creator partnerships
Collaborations with TikTok creators offer the most direct route to increased product visibility. However, their effectiveness relies on a careful selection process that goes far beyond the mere number of subscribers. The most successful campaigns systematically align products with creators whose natural authenticity and target audience perfectly match the value proposition.
The power of specialized micro-influencers
Contrary to popular belief, micro-creators with niche but ultra-engaged communities frequently deliver higher conversion rates than mega-influencers. Particularly for technically specific products. Their content is perceived as a sincere recommendation rather than an advertisement. This gives viewers the confidence to buy from the platform.
The value of long-term collaborations
Long-term partnerships systematically outperform one-off operations to establish TikTok trend products. An extended relationship allows designers to explore different uses for the product in different seasons and contexts. This collaboration enables them to build a credibility far more persuasive than mere first impressions.
The imperative of creative freedom
The most effective collaborations give designers maximum scope for expression. Brands allow designers to remain true to their signature style while presenting the product. In this way, they guarantee an authenticity that speaks directly to the specific expectations of their audience.
Using TikTok challenges and engaging content formats
Branded challenges are powerful tools for generating participation and amplifying content when structured around product functionality. The most successful examples establish clear parameters for participation while allowing great creative freedom in execution.
Before-and-after style or formats consistently generate high engagement for transformation-focused products. This structure creates natural tension and resolution, satisfying viewers’ desire to see concrete results.
Problem-solution narratives perform exceptionally well for functional articles targeting specific pain points. Content structured around recognizable frustrations followed by a resolution thanks to the product creates an emotional investment in the viewer.
It’s also worth noting that demonstrations of unexpected uses frequently propel the virality of established products seeking renewed attention.
Monitoring trends and adapting products to the TikTok audience
Successful brands maintain dedicated monitoring systems to track emerging aesthetic preferences. For greater efficiency, they also track changes in vocabulary and content formats on the platform. This real-time trend analysis enables rapid adaptation of product positioning, marketing language and visual presentation.
Agile product development cycles have become important for brands seeking lasting relevance on TikTok. The accelerated trend calendar on the platform rewards companies able to introduce variations quickly. And these variations take into account colors or packaging updates that align with emerging aesthetic preferences.
The integration of community feedback represents a significant competitive advantage. Indeed, brands that visibly implement user suggestions benefit from better reception on the platform. Products developed or modified in response to TikTok comments generate particularly strong engagement.
