Yup, it’s turning out to be “Apple Ad Thursday” here on Apple Gazette. Apple has posted 3 additional ads on their site in the “switch” vein for the iPhone. This time the topics covered include checking weather to stop a flight delay, mobile blogging (which I still haven’t been able to do effectively with the phone), and checking an off broadway play fan site.
Yeah, that last one didn’t make much sense to me either.
These ads still, for some reason, just aren’t doing it for me. I don’t really know why I don’t like them – other than the fact that most of the stuff they seem to be talking about makes me feel like the iPhone is being trivialized more than showcased. Whatever it is, I’m already ready for this particular campaign to be over and done with.
What do you think?
crap! crap! crap!
I totally agree with you Michael. This campaign is belittling the iphone for sure. Plus it lacks Apple’s edge in advertising and could generally be considered tasteless.
I think you made the observation before that the ads lack any mention of Apple Technology. They don’t say “I used Safari” they say “I used the internet”. They HAVE to be AT&T produced ads. These are not Apple caliber productions.
MacWorld was speculating that they where AT&T ads when they first came out. Notice that the AT&T logo precedes the Apple logo.
I think you should check out this plugin for WordPress. I just found it the other day and it makes mobile blogging so much easier.
I don’t really like them (aside from the ending, love that part) but this new batch is better than the last. Seems more coherent, the weather one was a really good one, the others were a bit questionable.