30 Days of AppleTV – Day 20

Visual Hub is turning into my new best friend, and last night I tried some different things with the encoding process. I hadn’t used the H.264 encoding option before because it almost tripled the time that it takes to encode the files, but last night I decided to give it a try, just to see if there was a significant difference in quality…and holy crap, is there ever.

The H.264 encoded video looks at least twice as good as the standard encoding method, and I highly recommend using this option on anything you encode.

On the watching the AppleTV front, very little has changed. I still really like the interface, and I don’t see a reason to go back to standard cable.

Was I disappointed that we didn’t hear anything iTunes related at NAB? No, not really. NAB doesn’t have a history of consumer related announcements, and what we saw announced was pretty much what everyone expected to see.

10 more days to go…I wonder if anything will change between now and then?

Kokou Adzo

Kokou Adzo is a stalwart in the tech journalism community, has been chronicling the ever-evolving world of Apple products and innovations for over a decade. As a Senior Author at Apple Gazette, Kokou combines a deep passion for technology with an innate ability to translate complex tech jargon into relatable insights for everyday users.


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  1. While I agree that h.264 is great looking, the time it does take to encode is a HUGE drawback IMHO. For me also it is not as good because I use Xbox Media Center on my modded Xbox to watch most of my content and it does not handle h.264 very well at all.

    Glad you are enjoying VH more and more. It is well worth the money!