Just as a delicious meal is incomplete without the right seasoning, Instagram videos and reels are incomplete without the right background music. Background music can make your content go from ordinary to extraordinary—turning heads, sparking emotions, and boosting engagement. The right track sets the tone, and amplifies your message. It can be the difference between a scroll-by and a like, share, or comment by the viewers.
Why Background Music Matters
Background music plays an important role in setting the tone and mood of your Instagram videos and reels. It creates an emotional connection, enhances storytelling, and keeps viewers engaged longer.
With the right background track, your video content becomes more interesting, impactful, and memorable. This, as mentioned earlier, can boost engagement on the post. In essence, music can truly transform ordinary videos into extraordinary experiences.
Different Types of Background Music for Instagram Reels
Here are the most popular types of background music that you can consider for your Instagram video content.
Upbeat and Energetic
Upbeat and energetic music is perfect for fast-paced video content. For instance, travel vlogs, fitness routines, or challenge videos. The high-energy beats can keep the viewers engaged and add a dash of excitement to your visuals. So, if you are aiming for fun, dynamic reels, upbeat and energetic music tracks should be your go-to.
Calm and Serene
For meditative, reflective, or nature-themed content, a calm and soothing soundtrack works like a match made in heaven. Soft instrumental music can enhance peaceful moments or emphasize a more thoughtful tone. It’s ideal for videos and reels on wellness, yoga practices, or moments of tranquility.
Nostalgic and Emotional
This kind of background music can amplify storytelling. It can help make personal moments more relatable. Whether you’re sharing a heartfelt message or reflecting on a life experience, slow, emotional tunes evoke a sense of nostalgia. This connects viewers with your content on a deeper level.
Trendy or Viral Music
Using popular or trending tracks is a quick way to capture attention and boost visibility. Reels that use trending audio often perform better due to Instagram’s algorithm. Such background music can help you stay relevant and attract more views.
Quirky and Fun
Quirky and fun background music is perfect for adding a playful or humorous twist to your content. It is often used in creative transitions, time-lapse videos, or to emphasize comedic timing. Such background music can add a layer of entertainment that keeps viewers engaged and amused.
Legal Considerations: Music Copyrights
When adding background music to your Instagram videos and reels, it’s essential to understand music copyright laws to avoid potential legal issues. Using copyrighted music without permission can result in your content being muted, blocked, or even removed.
Worse, you could face copyright claims or penalties.
To stay on the safe side, always use music that you have the right to. Instagram offers a built-in music library with licensed tracks that you can use without worry. This ensures your video complies with copyright regulations.
Alternatively, opt for royalty-free background music for reels from third-party sources that offer tracks specifically for content creators. These platforms provide a wide range of music genres that can be used without worrying about copyright infringement.
You pay a one-time fee, periodic subscription, or none at all, (depending on the source), and are granted the rights to use the track (or all the music tracks in the library) in your Instagram posts.
How to Choose the Right Background Music
Choosing the right background music for your Instagram reels requires aligning the track with your content’s message and tone.
Start by considering the purpose of your video. Are you showcasing a fun activity, sharing an emotional story, or promoting a product? The music should complement and enhance that purpose.
Next, focus on the tempo and vibe. Matching the mood of your visuals with the right soundtrack helps create a cohesive experience for your viewers.
Also, think about whether to use instrumental or vocal tracks. Instrumentals work well when you want the visuals or voiceovers to be the main focus. Vocal tracks can add emotion or emphasis – as long as they don’t distract from your message.
Lastly, consider the length of the track and how it syncs with key moments in your video. The background music should flow naturally with the transitions and highlight important visuals.
Wrapping Up
Background music is a vital element that elevates your Instagram videos and reels, enhancing engagement and emotional resonance. By understanding different music types and how to choose the right track, you can create compelling content that captivates your audience. Remember to stay mindful of copyright laws to ensure your creative expression remains both impactful and compliant.
With the right music, your videos can truly shine.
