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Here Comes the New Apple TV

new Apple TV

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Is your TV stand looking a little cluttered lately? Well, you may want to do a bit of tidying up soon. Sell all those old streaming boxes, or give them to one of your poor relatives who still watches TV the old fashioned way. It’s almost time for the new Apple TV!

You may be wondering why you should buy this new Apple TV. After all, your old Apple TV works just fine, right? You can watch Netflix, Hulu and a number cable channels right through this streaming box, so why would you want to spend around $150 – $200 to buy another Apple TV? What’s the point?

new Apple TV

Well, there are a lot of new things that this new Apple TV will do. That’s the point. And these new features are going to make the first Apple TV look like the first iPhone — a great device… until you see what comes next, until you see the innovations that can come to a device like this.

The New Remote

The new Apple TV’s remote is totally different from previous remotes. It has a lot more functionality, giving you the ability to adjust the volume right from the Apple TV remote (can you believe we couldn’t do this before?), and there’s also a button for Siri. You can speak directly to the remote and have Siri help you navigate the Apple TV.

This new remote will charge with the lightning connecter that you know and love from your iPhone and iPad, making the entire Apple ecosystem look and feel connected. Even if it was simply a matter of aesthetics, this move is a good idea. (By the way, the new keyboard, trackpad and mouse also feature a lightning connector for charging as well.)

new Apple TV

The new remote will also feature an accelerometer and gyroscope, which are great additions for gaming on the new Apple TV.

This new Apple TV remote is yet another attempt to make Siri ubiquitous across Apple devices. While Siri once seemed a bit odd, sort of like a novelty that wasn’t really that helpful at all, Apple has done a lot of work to make the virtual personal assistant much more helpful. They’ve made the virtual personal assistant something that you actually want to use — just ask people with an Apple Watch. Or just look at how many virtual personal assistants have recently popped up to compete with Siri. (Don’t believe me? Look at the kind of resources Google and Microsoft have thrown at Google Now and Cortana, respectively.)

App Store

You can make the argument that the App Store made the iPhone. Yes, the iPhone is an okay cell phone, but the App Store is what makes it truly revolutionary. When the App Store become available, third-party innovators added features that made the iPhone the smartphone that we think of today. I think that the available of the App Store on the new Apple TV could be similarly as revolutionary for the streaming box.

One of the frustrating things about previous iterations of the Apple TV has always been the restrictiveness of the apps. You could only use apps that Apple gave you, and even though there have been a number of recent additions to Apple TV’s homepage, they always felt really limiting. What’s more, it always felt somewhat wrong that there wasn’t an App Store from the start. Virtually every other Apple device has access to the App Store, so it’s always been odd that the Apple TV wasn’t designed to take advantage of it.


To be sure, the new Apple TV will be the streaming box that all other streaming boxes will be measured by. Like it or not, Apple’s new streaming box will be the most cutting-edge streaming device on the market.

Even with all of these new features added to the new Apple TV, it’s still not nearly as expensive as the original, first-gen version. (Remember that one? It was a whopping $299 for one with a 40 GB hard drive and $399 for one with a 160 GB hard drive. Wow.) With 32 GB of internal storage, the new Apple TV will cost $149, and with 64 GB of internal strange, it will cost $199. (Apple is still selling the old third-gen Apple TV for $69 — a pretty good price for a pretty good streaming box. This older Apple TV has 8 GB of internal storage.)

TV Subscription?

We’re all a little disappointed that Apple’s new streaming box will not ship with a brand new cord-cutting alternative to traditional cable subscriptions, as seemed to be assured at one point, but there are reports that CBS and Apple will probably sign a deal soon. It seems probably that Apple will eventually come out with a streaming service that can compete with others like Sling TV, but it may not be quite as powerful as we once thought.

What new features are you most looking forward to with Apple’s new Apple TV? Do you think you’ll buy a new one? Will you hang on to your old one? Let us know in the comments below.

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Kossi Adzo

Kossi Adzo

Kossi Adzo is a technology enthusiast and digital strategist with a fervent passion for Apple products and the innovative technologies that orbit them. With a background in computer science and a decade of experience in app development and digital marketing, Kossi brings a wealth of knowledge and a unique perspective to the Apple Gazette team.

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