“Buy! Sell! Wait, are You Still There?” – iPhone Selling to Fortune 100 Companies

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Apple had their big earnings call yesterday, and although I didn’t hear it – I had more important things to do, like, anything – I can read the internet, and that’s where this little tidbit came about. From Gigaom.com, who actually listened to the call:

Tim Cook said corporate usage of the iPhone has doubled since this summer’s 3GS release, noting “This is a key focus of ours.” Some 70 percent of Fortune 100 companies are actively piloting or deploying iPhones, and 50 percent of the FTSE 100, according to Cook, who added, “Those are some pretty staggering numbers when you think that the time frame we’ve been in the business is only two and half years.”

This is some pretty huge news. The corporate phone industry has been dominated by the BlackBerry for the past 5 years, mostly because of its ease of integration into an Exchange server, which a lot of big businesses use. Although the BlackBerry brand has some great devices, there’s definitely more demand for the iPhone, and knowing that people who use these things every minute want one, is a step forward. Many people argue that the keyboard on the iPhone isn’t good enough for big users, but it seems like Tim Cook has evidence to back up the contrary.

Now let’s see what happens next year after the Unicorn Tablet has been out for a year.

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Kokou Adzo

Kokou Adzo is a stalwart in the tech journalism community, has been chronicling the ever-evolving world of Apple products and innovations for over a decade. As a Senior Author at Apple Gazette, Kokou combines a deep passion for technology with an innate ability to translate complex tech jargon into relatable insights for everyday users.

2 thoughts on ““Buy! Sell! Wait, are You Still There?” – iPhone Selling to Fortune 100 Companies

  1. It was only a matter of time. Everyone complained about Apple’s “supposed” closed system, but it’s quite obvious it affords a safer environment.

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