Does Apple need NBC back?

Forrester Research firm analyst James McQuivey thinks that Apple is on the losing end of the NBC/Apple troubles, and that they need NBC back – FAST. “Don’t let the Macgeeks posting angry blogs against NBC fool you,” McQuivey’s report reads, “The loser here is Apple, which relies on NBC Universal to deliver 30 [percent] of…

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iPad Versus the World

[Image via PCWorld] There’s been a lot of talk recently about Android, specifically how it’s not living up to its potential. The problem seems to be with the carriers, who have been using Android’s flexibility against itself by adding new skins, making exclusive deals with apps, and even taking Google out of the search system….

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Facebook Marketing for Financial Services Firms — How to Improve ROI Fast

Is Facebook really an essential marketing tool for financial services firms? Yes and no. Every financial services firm, especially independent entities without the visibility and name recognition of the big international finance players, should have a well-curated, active Facebook presence. That’s not the same as making Facebook the centerpiece of your digital marketing operation. It…

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