At the big iPhone 4 announcement on Monday, a few other things slipped through the cracks that don’t seem to be getting a lot of press. These colored iPhone bands are called Bumpers, and they act as a case for the stainless steel wrap around the phone. I don’t know if they’re made of silicone, plastic, or carbon fiber, but I do know that they come in colors: white, black, blue, green, orange, or pink. So why is this a big deal?
Apple has a strong accessory base, and many differentÂ manufacturersÂ make cases for every Apple product under the sun. One of my favorites, incase, has a really cool slider case that I plan on getting for my new iPhone 4 when I get it later this month. So why the band? What’s the point?
My first thought was that Apple wanted to get into the case business, like they did with the iPad. But this isn’t really a case as much as it is a splash of color. It doesn’t protect any of the surfaces, really, so why even buy one? I figure that Apple has received a ton of requests for colored iPhones, and just doesn’t want 30 SKUs for all of the various versions. Imagine six different color iPhones with two different storage models each, then imagine working out distribution of those products between their retail stores and AT&T.
I’m going to stick with my incase setup, but I can see some people buying a bumper. Will you?