7 Predictions about Macworld 2007

jobs.jpgJanuary 9th, 2007 is going to be here before you know it. At 9am Pacific time, Steve Jobs will deliver the Macworld Keynote, and if next year is anything like the last few years, it’s sure to be full of big announcements, and maybe even a few surprises. While it’s still early to speculate…let’s face it…it’s fun to speculate, and there are some things we can predict based on what we know now about Apple. With that in mind, here are 7 predictions about what you can expect to see at Macworld 2007.

iTV – I don’t think we were originally supposed to see iTV at the “Showtime” event this past September. I think iTV might have originally been the “One more thing…” for Macworld 2007…but when the Internet lit on fire about a “true” Video iPod and a wireless set-top box, Apple decided not to have us leave the “Showtime” event totally disappointed, and gave us a preview of this interesting new device….but I don’t think we’ve seen everything it can do yet…and I’m betting that Macworld 2007 is going to be it’s time to shine.

The patent for an Apple Universal Remote has also been revealed this week. A remote like this is almost sure to be bundled with iTV, and most likely unveiled at Macworld.

I’m betting the $299 set-top box will be available for purchase at the conclusion of the Keynote.

iLife ’07/iWork ’07 – Macworld, at least in recent years, has been all about software. iLife has been a staple for the event for the past two years, and I think it’s safe to say we’ll see the ’07 versions of both iLife and iWork at Macworld 2007.

This year’s edition of iWork is rumored to have a spreadsheet program called “Lasso” to further complete Apple’s version of MS Office.

Leopard – With OS X 10.5 promised for release in spring of 2007, Macworld 2007 is a perfect place to fully introduce the world to Apple’s latest OS innovations. A new (more Spotlight-focused) Finder, a more Unified iTunes 7-like look for the OS, and possibly even the previously scrapped “Home on iPod” feature, are just a few of the additions to Leopard that we can expect to see during the Keynote.

iTunes 7.5- Right now Apple is looking for a “Mobile Marketing Manager”. Could this fuel speculation about an iPhone? Sure…but I think it’s much more likely that iTunes is going to add ringtones and other cell phone related media to the online store. My guess is that Macworld will bring us iTunes 7.5 with Mobile content, and much better Hollywood Studio support for movie downloads..

No “true” Video iPod – January just isn’t the right time for a Video iPod to be released. Is it possible? Will we see them sometime in 2007? I hope so, but Macworld isn’t the right time for a release of this product. A new generation of iPods was released on Sept. 12th, and the holiday buying season is gearing up now. If a widescreen iPod was going to be released, NOW would be the time to do it (and recent rumors suggest that we MIGHT see it before the end of the year)…not after the holiday buying season is over.

If we don’t see the widescreen Video iPod before the end of the year, we won’t see until much later in 2007.

iPod Market Dominance – This holiday season it’s “Zune Vs. iPod”, but when the dust settles at the beginning of the new year, it’s clear which player is going to come out on top. The Steve Jobs Keynote will start off with the numbers from the last quarter of ’06, confirming that the iPod was unaffected by Microsoft’s “killer” device. [ You can find more on the reasons why in an upcoming article]

Oh…One More Thing… – It wouldn’t be a Steve Jobs Keynote without there being “One More Thing…” to close out the show, and I think Macworld 2007’s “One More Thing” will be the long rumored Apple iPhone. Engadget, and other sites have been reporting for months that the phone is ready to go. We know they are working on it, we know they’re looking for a Mobile Marketing Manager…it’s just a matter of time before the product is a reality, and I think Macworld 2007 is where we’re FINALLY going to see it.

I’m confident in each of these, and I believe we’ll see them all in the Keynote. Of course, I could be wrong.

What do you think?

Comments

  1. says

    Makes sense to me. But one can never predict Apple, how much ever we speculate, they are tough to let the cat out of the bag, and could go to lengths of putting the cat in the bag under anaesthesia to hide their new take-over-the-world product.

  2. Troy says

    With the Developer conference hyping 64-bit processing I would think Apple would update the complete line of systems with the latest Intel Core 2 64-bit processor.

  3. yourface says

    “Could this fuel speculation about an iPhone? Sure…but I think it’s much more likely that iTunes is going to add ringtones and other cell phone related media to the online store.”

    “I think Macworld 2007’s “One More Thing” will be the long rumored Apple iPhone.”

    I think you don’t know what you think. Leave the surprises to Apple.

  4. 0t says

    I think the iPhone is not going to happen unless Apple rolls out its own Helio-like service with it. A agree with NYTime’s David Pogue who points out that unlike computers, phone companies want full software control of phones and their features and Apple will never allow that.

  5. Dog says

    How about MacBook Pros with Core 2 Duo processors and (finally!) high resolution displays (eg. 15″ UXGA 1900×1200) to take advantage of the resolution-independent UI in Leopard?

  6. Eric says

    Macworld has never been the place that apple has focused on the ipod. I would imagine that the iphone (or what ever they choose to call it) will be gven its own keynote and if itunes 7.5 focuses on mobile content, it would be at that same event. iTV and Leopard will be the big two things shown off in with much greater detail at macworld. Possily even talk about new airport devices with 802.11n support. iLife/iWork are no brainers – we will definitly see the 07 version. In the end, the one more thing is going to be something to really spur sales – maybe a new macbook pro or ultra thin macbook. Though never underestimate that steve won’t pull a rabit out of his hat.

  7. says

    I agree with you on all but the iPhone. iPhone could be a separate announcement, but not at the MWSF07. One more thing could be an ultra portable Mac lineup to satisy all those 12 inch powerbook fans. I could be wrong too !

  8. =t= says

    If the “One More Thing” is indeed the iPhone, I hope he introdces it by getting a phone call on stage, interrupting him and catching the audience by surprise.

  9. ZuneTheBrick says

    Stop putting Zune-the-brick in the same sentence with iPod, they just want free marketing by association with the best mp3 player in the world.

    They’re no match.

  10. Appsl says

    Right now Apple is looking for a “Mobile Marketing Manager”

    This open position does not mean it has something to do with iPhone. There are many core business surrounded the mobile platform. THINK DIFFERENT!!

  11. Enzo says

    Here’s what I would like to see:

    They need to throw in Keynote and Pages into the iLife suite for free w/ all new computers. Keeping those separate is ridiculous.

    .mac also needs an upgrade bigtime.

    syncing between systems needs to be addressed.

    powerbooks w/ dual harddrives raided would be sweet.

    Quicktime Pro – this should be thrown free in as well.

  12. P8RO says

    Although the major cellular providers want full control over the software on the system I believe it is likely that Apple will benefit from the slightly established Disney Mobile. Afterall Steve has quite a chunk & a history with that company. I dont think they will release an iPhone that has under 10 or 20 gigs of memory due to the recent upgrades in flash & I do believe it will come at macworld.

    I also wonder if iTV will be not be only 1 device more of a line of devices w/ 1 main unit with other stacking units for cable cards, pvrs, HD/Blue ray players, etc. Perhaps that is what the USB is for.

    Hopefully they will bump the res in the ITMS because as of now, the quality seems to be getting worse from some shows like Battlestar Galactica.

  13. says

    “I think the iPhone is not going to happen unless Apple rolls out its own Helio-like service with it. A agree with NYTime’s David Pogue who points out that unlike computers, phone companies want full software control of phones and their features and Apple will never allow that.”

    All you need is iChat to make calls or some kind of Skype application…Would that mean that making calls would then be free(one can dream) or are they gonna charge us a subscription fee to use iChat on the iPhone?

  14. says

    I sure hope iWork ’07 is released, I’m planning to buy a 15″ MacBook Pro around February 3rd, and wouldn’t have to pay for an upgrade just after a purchase. I guess with Leopard that’s inevitable, but I probably won’t go for the 10.5 update until a second or third update, fixing any quirks.

  15. says

    I am praying to see Leopard, and I think there is a chance.But I just completely think that the iPhone isnt even reality. I dont think they are going to come out with one, it is just the biggest rumor about apple in existance

Trackbacks

  1. […] Page Summary: Engadget, and other sites have been reporting for months that the phone is ready to go. iTV and Leopard will be the big two things shown off in with much greater detail at macworld. In the end, the one more thing is going to be something to really spur sales – maybe a new macbook pro or ultra thin macbook. I also wonder if iTV will be not be only 1 device more of a line of devices w/ 1 main unit with other stacking units for cable cards, pvrs, HD/Blue ray players, etc.read more | digg story […]

  2. […] It's only mid November and I've found plenty of opinions already predicting 2007 trends for the web (2.0)  / tech / online media markets. I've listed some of my finds below. No doubt I'll come across few more before the end of the year and so as per last year, I'll update this page from time to time as I find more (updated December 20 2007, see the end of this post)My own predictions coming soon, in the meantime feel free to share your 2007 predictions here too!Web 2.0, Tech and Online Media – Predictions for 2007Web 2.0 Predictions, by dtelepathy: "You should iterate, not pontificate."Web 2.0 Summit Predictions, by Ian Kennedy: "My prediction is that next year's Web 2.0 Summit will be much more a deal-making platform for the VCs and tickets will be in the neighborhood of $5k – $10k and will feature a select group of startups and executives invited in by the organizers to talk about the latest trends."Hype Cycle for Emerging Technologies, 2006, by Gartner: "Ajax is also rated as high impact and capable of reaching maturity in less than two years. Mashup is rated as moderate on the Hype Cycle (definition: provides incremental improvements to established processes that will result in increased revenue or cost savings for an enterprise), but is expected to hit mainstream adoption in less than two years. Location-aware technologies should hit maturity in less than two years."Web Development in 2007, by Read/WriteWeb, Sitepoint and Ektron: "Most web technologies will apparently be used more – in particular Ajax, which next year is predicted to surpass Flash for the first time."Online media predictions for 2007, by Cory Treffiletti: "Google’s technology will be applied to UGC and we’ll find ways to ensure brands are being shepherded through this type of content. Archive television catalogues will go online with burn-to-order biz models. Social networks will embrace the long tail. Personal start pages will rise in importance again (with behavioral targeting)."Video Ad Spending in 2007, by Jimmy Lim: "Online video advertising spending in the US will nearly triple to $640 million in 2007, surging way past this year’s $225 million mark, according to a report by market research firm, eMarketer."Media Predictions in 2007, by enigma_foundry: "the use of DRM will still fail to stop widespread copyright infringement."Top ten alternative marketing trends for 2007, by Drew Neisser, CEO of Renegade Marketing: "In 2007 marketers will enhance their ability to defend against potentially ruinous blog attacks by dedicating resources to blog monitoring and blog response. The role of Blog Monitor will finally become a full time position in the communications department, as opposed to the occasional activity of a lone blog enthusiast."Small Business Technology Trends for 2007, by Hoovers: "Beyond maintaining a perfunctory website, the biggest must have for a modern small business is a search engine results maximization strategy."RSS in 2007, by Elie Ashery: "Toward the end of 2007, traditional batch and blasters will BEGIN to consider RSS on a mass scale for marketing purposes in addition to using email."More RSS in 2007, by Read/WriteWeb: "Any way you look at it, 2007 is shaping up to be a BIG year for RSS!"Microformats in 2007, by Alex Barnett :-) : "2006 will be a hot year for microformats, but 2007 will be even hotter."Web Analytics Spending Trends 2007 by Forrester's Megan Burns: "We expect spending to continue to grow next year, although more modestly than in the past, with A/B testing seeing a bigger lift than other categories and licensed software starting to slow. The most interesting change came in plans to increase analytics headcount."Memory Trends 2007, by DocMemory: "Looks like the mainstream will be DDR2 and DDR3 memory…Overall, we predict that 2007 will be a good year for memory vendors and consumers."PC sales in 2007, by Eric Cheshier: I believe that analysts are underestimating the number of customers waiting for the release of Windows Vista, and margins won't be as low as they have been in the recent past thanks to high demand. We should see some huge numbers coming from PC makers in Q1 2007."Top Enterprise Security Trends for 2007, by Burton Group: "Another tipping point in the industry is application security. SOA heralds a sea-change in software deployment and efforts are underway to secure web services." Data Storage Predictions in 2007, by 300 storage industry professionals: "De-duplication will be a customer requirement in more than 50% of new deployments sometime between now and the end of 2007."7 Predictions about Macworld 2007, by Michael at applegazette: "I think Macworld 2007’s “One More Thing” will be the long rumored Apple iPhone."Bonus Predictions for 2007US growth in 2007 , by First Berlin: "analysts expect households to opt for savings rather than spend in 2007 on account of declining house prices and a weaker labour market."2007 NFL Super Bowl Predictions by Mike Hayes: "Based on odds from Pinnacle Sportsbook, the Colts at 5/1 and Patriots at 8/1 are the favorites to emerge from the AFC while the Seahawks and Panthers share the NFC honors as co-favorites at 9/1."Hair Trends Predictions for 2007, by Hairfinder: For Women: "Color trends will feature a general shift to lighter and warmer hair colors." For Men: "Men’s hair styles will act nearly opposite the way women’s hair trends go."Fashion Trends 2007, by AsahiKASEI Group: "Allure, class, elegance and style are keywords for 2007!"Fidel Castro in 2007, by the US Government: "U.S. officials believe Castro may not last through 2007, and would live up to 18 months if he undergoes chemotherapy, and three to eight months without it."Weather in 2007, by Climate Prediction Center: "El Niño conditions are likely to continue into early 2007"The Middle East in 2007, by Syria (the country): "We hope to have in 2007 a peace process to settle the (Arab-Israeli) issue"  TV Predictions for 2007, by Bob Sassone: "Paris Hilton will be either arrested, get into a car accident, or say something something really stupid. Probably all three, at the same time."US Housing Market in 2007, by Harold Deonarine: "Thousands of agents will disappear from the business all together, because it will be a tough market. We have entered into the end of the 10 yr cycle, prices of real estate will drop significantly, and will be a market for Investors."Bonus Bonus Predictions for 2007Levi's Predictions 2007, by a Psychic Tarot Reader: "2007 will see more simultaneous volcano eruption than ever recorded."Annual spa trends 2007 unveiled, by Spa Travel News: “Social spa-ing” will emerge as an exciting new term, describing the emphasis on opportunities to connect, converse, and play in the spa environment."Update: December 20 2007:Global IT Spending in 2007, by Forrester Research: "global purchases of IT goods and services will slow to five percent growth in 2007, reaching $1.55 trillion in sales"5 Top Business Ideas for 2007, by Matt McAlister: "Pay-as-you-go storage, computing, whatever"Geek Predictions for 2007, by Channel 9 users: "On10.net wins a Vloggie."2007 Programming Predictions, by Jason Kolb: "AJAX will be fleshed out and new development models will emerge that make the division between browser and server more seamless"Big in 2007, by 'Dennis' in NYC: "Mainstream acceptance of design"Content in 2007, by trendwatching.com: "GENERATION C(ONTENT) is joining GENERATION C(ASH). If consumers produce the content, if they are the content, and that content brings in money for aggregating brands, then revenue and profit-sharing is going to be one of 2007’s main themes in the online space.Browser War in 2007, by Alex Iskold and edited by Richard MacManus: "the innovative Semantic Web, Smart Browsing and Attention technologies that are in the spotlight for 2007 – are paving the road for Microsoft to control the browser"Blogging in 2007, by Gartner: "the number of bloggers will level off in the first half of next year at roughly 100 million worldwide."Gartner in 2007, by Jason Wood:  "My prediction for 2007…Gartner will dramatically re-assess its understanding of blogging and social media (0.99 probability)."Our Media in 2007, by Jeremy Wagstaff: "The iPod will decline in importance as the music-phone takes center stage."Influence in 2007, by Steve Rubel: "if you read the tea leaves behind some key statistics, the intensity of blogging may be plateauing."Yahoo in 2007, by Paul Kedrosky: "Yahoo will outperform Google (and the market) in 2007"Open Source in 2007, by Robert Mullins: "The pace of change in the open source software business is likely to accelerate in 2007 as developers climb up the software stack from the operating system and databases to applications"Web Trends in 2007, by Read Write Web team: "the Semantic web is coming…We think companies like that will come up with the plumbing to help generate RDF based on HTML."Web and Software in 2007, by Don Dodge: "Browser based applications – JotSpot, SocialText, WikiCalc, Zoho, ThinkFree, and others released first versions of Office like productivity applications. Expect to see these apps get better and the competition to heat up.  Posted: Monday, November 13, 2006 9:28 PM by alexbarnett Filed under: Web 2.0, Web, predictions, 2007, trends […]

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