Apple Teases iTunes Announcement – Music In The Cloud?



Apple has teased a new announcement tomorrow regarding iTunes. The question on everyone’s mind: what is it about?

Visiting Apple’s home page today reveals a teaser, in typical cryptic Cupertino fashion: “Tomorrow is just another day. That you’ll never forget.”

Rumors and speculation have fueled the notion that Apple will be moving iTunes to the cloud. A subscription service become a rumor when Apple purchased LaLa, a music streaming service and shut down the site to new users.

Apple’s announcement tomorrow regarding iTunes is cementing the thought that Apple is revamping Ping, launching iOS 4.2 for iPad and the addition of The Beatles’ catalog. While these seem logical, it doesn’t live up to the hype Apple is pushing for this announcement. Even more intriguing is the time: 7 PM PST. A typical Apple event doesn’t start so early, but then again, this might not be your typical announcement.

However, my thoughts line up with analyst Gene Munster’s. Apple has invested significantly towards building data centers located in North Carolina. Moving iTunes in to the cloud to stream content to an iDevice could supplement flash storage.

The argument could be made that while flash storage is small, slim and doesn’t drain batteries as quickly as hard drives do, they’re still costly and limited in capacity. Being able to access your library of music anywhere versus having to load content for it to be instantly accessible is powerful and would be a great way to bring new life to iTune’s current music distribution model. Apple did it with the AppleTV as costs plummeted when the device become nothing more than iOS powered gadget that streamed purchased content.

We’ll be covering Apple’s announcement tomorrow and giving our opinion on what mystery thing is announced. I’m personally hoping it’s iTunes move in to the cloud or else quite a few people will be disappointing.

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