MacRumors did some detective work this weekend after Daring Fireball kicked this idea around and discovered that Apple seems to own Me.com – which may be significant, because it could very well be rebranded name for the .Mac service.
The “Me” service along with “MobileMe” could very well be the desktop and iPhone versions of the soon-to-be-rebranded service, and the change would make sense as Apple expands past merely the Mac brand. Me.com was apparently purchased in December of 2007 from a social networking community which changed its name in December 2007 from Me.com to Snapville.com.
There is no doubt that the purchase of Me.com would have been a major investment for Apple, so it is really very unlikely that it was arbitrarily purchased. Apple must have a reason for it.