The latest information to come from the Apple v. Samsung patent trial is about Apple’s marketing strategy. The media would have you believe that this is some huge revelation, but it’s just affirmation of what Apple fans have known for years.
It’s quite interesting to look back at Apple’s old marketing strategies. FOr a time they were big on endorsers and testimonials and this one from 1994 catches the eye because of the Chips Ahoy box that Tim Girvin (of Girvin Design) is holding up like a spyglass. Nabisco was one of their clients. This was […]