Apple’s advertisement posters are legendary and instantly recognisable – clean, easy to read, thought-provoking. They’re a major part of why Apple products have become so beloved, so it’s only natural that they’ll continue to play an important role as the company seeks to expand its reach and influence. Recently, Apple unveiled a new streaming TV […]
Apple ads. They’re always the center of attention when they are released, and this time should be no different. Last night, Apple made a stronger effort to reach into the younger generation as a target market (as if it still has to?) by launching its newest Apple Music ads at the MTV VMAs (see winners […]
Apple’s recently concluded “Spring Forward” event has once again gotten reactions from both sides of the fence – from opinion pieces along the lines of “Why I Won’t Buy the Apple Watch” to blow-by-blow reports of the event and more talk about how expensive the Apple Watch is. And for those who have updated to […]
We’ve never made a secret of our love for Apple ads, and for this holiday season, Apple has not failed to deliver yet again. During a season of overly cheerful or cloyingly sentimental music, the Apple Christmas ad The Song manages to maintain a good balance. It does not do away with the sentiment that […]
Well, it’s not exactly the IT Crowd. You won’t see Moss, Roy, and Jen, but if you’re a fan of IT Crowd (which I am), you’ll enjoy hearing the voices of Moss and Roy talking about the new iPhones in the iPhone UK ad. The iPhone UK ad is pretty much the same ad which […]
Apple ads have always been brilliant, and to my knowledge, the company’s advertising group hasn’t stooped so low as to get back at their main competitor by creating ads that are meant to bash. From Your Verse to Strength, what I can see is that Apple ads are meant to inspire their customers, to tap into […]
We saw it coming, what with HealthKit being one of the highlights of the recently concluded WWDC. We’ve also seen the plethora of health and fitness apps that are supposed to help up get our (health) act together. With the new announcements, though, there are certainly a lot more exciting things coming for Apple users, […]
Who thinks Will Ferrell is funny? I think he’s hilarious. In my book, Talladega Nights will forever be one of the funniest movies ever. And this guy just keeps going. His recent drum-off with Red Hot Chili Peppers drummer Chad Smith is proof of that. But, did you know that he once did an ad […]
Apple’s “Your Verse” ad line has been consistent in making a good impression, but this new version featuring classical music composer and conductor Esa-Pekka is something else. Esa-Pekka Salonen is a Finnish composer and conductor and is currently the Principal Conductor and Artistic Advisor of the Philharmonia Orchestra in London and Conductor Laureate of the […]
You’ve got to hand it to the Apple marketing team. They sure know how to capitalize on the worth and attractiveness of their products, and they don’t pull any punches when it comes to that. Sure, they have had a silly ad or two (I won’t say that the relatively recent genius ad is one […]
Software maker Andy Hertzfeld yesterday posted a very old Apple commercial that never aired. It’s a fascinating blast from the past.
Apple’s ads in recent years have simplified more and more, to the point that there’s nothing but the product on a white background with its name below. Is it too little?
Apple Ad – 1976 In the beginning, Apple was just like any other IT company. It spoke in babble and in words common men were not made to understand. It spoke of numbers. Of hardware. And specs.
This is a print ad for the Apple II from 1979. I heard from a distributor that although we’re exiting 2011, Apple always requests every region to come out with print ads and priority seems to be placed here, compared to online spending. Whether this is attributed to the age and inclinations of their overall […]
It’s always refreshing to see the past. The 80’s were a darling decade and I remember growing up to the days when computers were starting to go mainstream and IT products were trying their darn best to market themselves into the mainstream. Open a box of any Apple product today and consider yourself lucky to […]