Rumor: Apple Preparing For Record Sales

When the first iPhone came out, there were lines for days. When the second came out, same deal, but it was slightly better. Since then, things seem to be getting better, although there are still reports of iPad shortages and such. So how is Apple preparing for the biggest iPhone release yet? Apple Insider has the word:

Apple has been ordering enough components to have built a stockpile of several million iPhone 4s in anticipation of this month’s launch and continue on with a quarterly run rate of roughly 9 million units, according to a published report.

Asia Optical chairman Robert Lai recently revealed that his firm has been delivering VGA lens kits to Apple for the iPhone 4’s front-facing video camera since May, with monthly shipments averaging 3 million.

The iPhone maker’s business will reportedly boost Asia Optical’s optical lens kit revenues by some 25% to 30%. In addition to the front-facing VGA-quality video conferencing camera, the iPhone 4 also sports a 5-megapixel still camera on its backside that’s also capable of HD (720p) video recording at up to 30 frames per second.

Lai’s comments would suggest that Apple is posed to ship at least 9 million iPhone 4s during its fourth fiscal quarter of the year ending September, which would represent a more than 20% increase in iPhone sales year-over-year before shipments of iPhone 3GS — which the company will continue to offer — are factored into the mix.

Although this is still speculation, this does seem logical. Apple wasn’t sure that the iPad would be a hit, so they beefed up supplies but not to record levels. The iPhone is a hit, so they know that it’s going to sell like hotcakes on day one. Having 9 million units ready for the quarter seems excessive, but it’s not like they won’t sell them eventually.

Kevin Whipps

Kevin Whipps is a copy editor, writer, photographer and custom car builder based in the Phoenix, Ariz. area. For the past 10 years he's been building his portfolio, mostly in the automotive publishing industry. When he's not wrenching on cars, most of his time is spent discovering new gadgets and toys, and of course, using everything Apple. Whipps is also married, and has a baby boy, Kevin Whipps Jr., coming on February 7, 2010.

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  1. This is by far the biggest launch of the iPhone since the original. Many people (like myself) are tired of waiting for the iPhone to come to Verizon so I will be switching this summer when iPhone 4 launches. I can’t wait!

    The worst part about it is that right after I switch to AT&T the iPhone will probably come to Verizon, I will be stuck in an AT&T contract with no way of getting out.